Mercy Mpinganjira - Publications, H-index & Citations

Mercy Mpinganjira

University of Johannesburg

26H指数

117论文数

2.3K被引数

收录论文 20

发表时间

Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis 绘制金融服务和数字平台中的客户间互助行为图谱：一项文献计量与内容分析

International Journal of Bank Marketing

IF6.9

2025-09-25

OAAI

Mercy Mpinganjira

Exploring the 'Dark Side' of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness 探索人工智能驱动的数字助理的 “阴暗面”: 感知到的令人毛骨悚然的前因和结果的中介模型

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2025-02-03

OAAI

Maduku, Daniel K.; Rana, Nripendra P.; Mpinganjira, Mercy; Thusi, Philile

Perceived experiential value and continued use intention of e-retail chatbots 感知体验价值与电子零售聊天机器人的持续使用意向

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2024-10-01

PREAI

Mpinganjira, Mercy; Dlodlo, Nobukhosi; Idemudia, Efosa C.

Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation 人工智能驱动的数字助理会影响客户的情绪、参与度和忠诚度吗？一项实证调查

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2024-05-08

PREAI

Maduku, Daniel K.; Rana, NripendraP.; Mpinganjira, Mercy; Thusi, Philile; Mkhize, Njabulo Happy-Boy; Ledikwe, Aobakwe

Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety 评估数字助理使用中的客户热情、承诺和口碑意图: 技术焦虑的调节作用

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-03-01

OAAI

Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; Thusi, Philile; Ledikwe, Aobakwe; Mkhize, Njabulo Happy-boy

Social media customer behavioral engagement and loyalty among hotel patrons: does customer involvement matter?

INTERNATIONAL JOURNAL OF TOURISM CITIES

IF2.3

2021-11-01

PREAI

Izogo, Ernest Emeka; Mpinganjira, Mercy

Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers' Repurchase and Social Media Engagement 研究eWOM触发的客户对客户互动对旅行者回购和社交媒体参与的影响

JOURNAL OF TRAVEL RESEARCH

IF7

2021-10-11

OAAI

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki; Liu, Hongfei

Somewhat pushy but effective: the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-09-09

PREAI

Izogo, Ernest Emeka; Mpinganjira, Mercy

Investigating the relevance of the traditional marketing mix across different stages of change: Empirical evidence from household recycling

JOURNAL OF SOCIAL MARKETING

IF2.6

2021-07-16

PREAI

Issock, Paul Blaise Issock; Mpinganjira, Mercy; Roberts-Lombard, Mornay

Trying to recycle domestic waste and feelings of guilt: a moderated mediation model applied to South African households

SUSTAINABLE PRODUCTION AND CONSUMPTION

IF9.6

2021-07-01

PREAI

Issock, Paul Blaise Issock; Mpinganjira, Mercy; Roberts-Lombard, Mornay

Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review

WASTE MANAGEMENT & RESEARCH

IF4.3

2021-04-20

OAAI

Muposhi, Asphat; Mpinganjira, Mercy; Wait, Marius

A seller perspective on economic and non-economic satisfaction as precursors to formalisation, specific investments and dependence in business relationships

INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT

IF7.3

2021-01-19

PREAI

Hogevold, Nils M.; Svensson, Goran; Mpinganjira, Mercy

Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2020-11-04

PREAI

Izogo, Ernest Emeka; Mpinganjira, Mercy

Does the collectivism/individualism cultural orientation determine the effect of customer inspiration on customer citizenship behaviors?集体主义/个人主义文化取向是否决定了顾客激励对顾客公民行为的影响？

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

IF7.8

2020-06-01

PREAI

Izogo, Ernest Emeka; Mpinganjira, Mercy; Ogba, Francisca N.

The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption

JOURNAL OF SOCIAL MARKETING

IF2.6

2020-05-22

PREAI

Issock Issock, Paul Blaise; Roberts-Lombard, Mornay; Mpinganjira, Mercy

Customer attributions of service failure and its impact on commitment in the airline industry: an emerging market perspective

JOURNAL OF TRAVEL & TOURISM MARKETING

IF9

2019-02-17

PREAI

Matikiti, Rosemary; Roberts-Lombard, Mornay; Mpinganjira, Mercy

Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands

JOURNAL OF BUSINESS RESEARCH

IF9.8

2019-02-01

PREAI

Mpinganjira, Mercy; Maduku, Daniel K.

Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective

JOURNAL OF CLEANER PRODUCTION

IF10

2018-12-01

PREAI

Issock, Paul Blaise Issock; Mpinganjira, Mercy; Roberts-Lombard, Mornay

Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2017-04-03

PREAI

Mpinganjira, Mercy; Roberts-Lombard, Mornay; Svensson, Goran

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework 了解南非中小企业的移动营销采用意愿: 一个多视角框架

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2016-10-01

203

PREAI

Maduku, Daniel K.; Mpinganjira, Mercy; Duh, Helen

研究方向