Rebeca San José Cabezudo

Universidad de Valladolid

22H指数

85论文数

1.4K被引数

收录论文 24

发表时间

Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment 中止决策: 关键事件和未定义策略对社交媒体放弃的影响

MARKETING INTELLIGENCE & PLANNING

IF5.4

2025-03-01

PREAI

Oltra, Itziar; Camarero, Carmen; Cabezudo, Rebeca San Jose

Building consumer-brand relationships in the channel-mix era. The role of self-brand connection and product involvement

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-12-15

OAAI

Rodriguez-Torrico, Paula; Cabezudo, Rebeca San Jose; San-Martin, Sonia

Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-12-21

PREAI

Oltra, Itziar; Camarero, Carmen; San Jose Cabezudo, Rebeca

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-11-30

OAAI

Rodriguez-Torrico, Paula; San Jose Cabezudo, Rebeca; San-Martin, Sonia; Apadula, Lauren Trabold

SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

tourism management

IF6.9

2021-07-01

OAAI

Oltra Gonzalez, Itziar; Camarero, Carmen; San Jose Cabezudo, Rebeca

The Effect of Use, Overuse, and Appeal of Mobile Game App on Add-Ons Purchases and Players Recruitment

JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING

IF3.4

2021-03-01

OAAI

Camarero, Carmen; San Jose, Rebeca; Jimenez, Nadia; San-Martin, Sonia

The role of omnichannel tendency in digital information processing

ONLINE INFORMATION REVIEW

IF3.5

2020-10-06

OAAI

Rodriguez-Torrico, Paula; San-Martin, Sonia; San Jose Cabezudo, Rebeca

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

hospitality marketing management

IF3

2020-08-21

OAAI

Rodriguez-Torrico, Paula; Apadula, Lauren Trabold; San-Martin, Sonia; San Jose Cabezudo, Rebeca

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2020-01-01

OAAI

San-Martin, Sonia; Jimenez, Nadia; Camarero, Carmen; San-Jose, Rebeca

Latent communities of digital publications: The role of editors, followers, and advertisers (vol 35, pg 1176, 2018)

TELEMATICS AND INFORMATICS

IF8.3

2019-08-01

PREAI

Camarero-Izquierdo, Carmen; Rodriguez-Pinto, Javier; San Jose-Cabezudo, Rebeca

Latent communities of digital publications: The role of editors, followers, and advertisers

TELEMATICS AND INFORMATICS

IF8.3

2018-08-01

OAAI

Camarero Izquierdo, Carmen; Rodriguez Pinto, Javier; San Jose-Cabezudo, Rebeca

What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

IF4.9

2018-01-15

PREAI

Camarero, Carmen; Garrido, Maria-Jose; San Jose, Rebeca

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation 品牌帖子内容如何有助于用户的Facebook品牌页面参与度。积极参与的体验式路径

BRQ-BUSINESS RESEARCH QUARTERLY

IF3.4

2017-10-01

OAAI

Gutierrez-Cillan, Jesus; Camarero-Izquierdo, Carmen; San Jose-Cabezudo, Rebeca

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2017-03-01

102

OAAI

Rodriguez-Torrico, Paula; Jose Cabezudo, Rebeca San; San-Martin, Sonia

The Persuasion Context and Results in Online Opinion Seeking: Effects of Message and Source-The Moderating Role of Network Managers

CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

IF3.9

2013-11-01

PREAI

Jose Cabezudo, Rebeca San; Camarero Izquierdo, Carmen; Rodriguez Pinto, Javier

PUBLIC EMPLOYEE ACCEPTANCE OF NEW TECHNOLOGICAL PROCESSES The case of an internal call centre

PUBLIC MANAGEMENT REVIEW

IF4.9

2013-02-06

PREAI

Anton, Carmen; Camarero, Carmen; San Jose, Rebeca

An exploratory study of online forums as a collaborative learning tool

ONLINE INFORMATION REVIEW

IF3.5

2012-08-03

PREAI

Camarero, Carmen; Rodriguez, Javier; San Jose, Rebeca

DETERMINANTS OF OPENING-FORWARDING E-MAIL MESSAGES

JOURNAL OF ADVERTISING

IF7

2012-07-01

PREAI

San Jose-Cabezudo, Rebeca; Camarero-Izquierdo, Carmen

Social and attitudinal determinants of viral marketing dynamics

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2011-11-01

PREAI

Camarero, Carmen; San Jose, Rebeca

Dual effect of perceived risk on cross-national e-commerce

INTERNET RESEARCH

IF6.8

2011-01-28

PREAI

San Martin, Sonia; Camarero, Carmen; San Jose, Rebeca

研究方向