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H

Huertas-Garcia, Ruben

business department

0H指数
1论文数
0被引数
收录论文 25
发表时间
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Applying knowledge transfer in data augmentation to improve online advertising performance of entrepreneurs应用知识转移于数据增强，以提升创业者的在线广告表现
errJournal of Innovation & Knowledge
IF15.5
err2025-10-05
err0
errOAAI
errRuben Huertas-Garcia; Laura Sáez-Ortuño; Santiago Forgas-Coll; Javier Sánchez-García
err分享
err收藏
Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications自然语言处理算法以提高数字营销数据质量及其伦理影响
errPSYCHOLOGY & MARKETING
IF9.1
err2025-03-28
err0
errOAAI
errPons, Sergi; Huertas-Garcia, Ruben; Lengler, Jorge; Nascimento, Daniel Luiz de Mattos
err分享
err收藏
Effects of Privacy Warning on the Intention to Disclose Personal Information During Interaction with a Robot in Public Spaces
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2025-03-01
err0
PREAI
errAryania, Azra; Huertas-Garcia, Ruben; Forgas-Coll, Santiago; Angulo, Cecilio; Alenya, Guillem
err分享
err收藏
Quantum computing for market research
errJOURNAL OF INNOVATION & KNOWLEDGE
IF15.5
err2024-07-01
err1
errOAAI
errSaez-Ortuno, Laura; Huertas-Garcia, Ruben; Forgas-Coll, Santiago; Sanchez-Garcia, Javier; Puertas-Prats, Eloi
err分享
err收藏
Gendered Human-Robot Interactions in Services (vol 15, pg 1791, 2023)
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2024-03-07
err0
errOAAI
errForgas-Coll, Santiago; Huertas-Garcia, Ruben; Andriella, Antonio; Alenya, Guillem
err分享
err收藏
Chasing spammers: Using the Internet protocol address for detection
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-20
err2
errOAAI
errSaez-Ortuno, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Puertas-Prats, Eloi
err分享
err收藏
Gendered Human-Robot Interactions in Services
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2023-08-14
err4
errOAAI
errForgas-Coll, Santiago; Huertas-Garcia, Ruben; Andriella, Antonio; Alenya, Guillem
err分享
err收藏
How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms
errINTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL
IF3.9
err2023-08-05
err5
errOAAI
errSaez-Ortuno, Laura; Huertas-Garcia, Ruben; Forgas-Coll, Santiago; Puertas-Prats, Eloi
err分享
err收藏
Online cheaters: Profiles and motivations of internet users who falsify their data online
errJOURNAL OF INNOVATION & KNOWLEDGE
IF15.5
err2023-04-01
err6
errOAAI
errSaez-Ortuno, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sanchez-Garcia, Javier
err分享
err收藏
What's on the horizon? A bibliometric analysis of personal data collection methods on social networks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-03-01
err6
errOAAI
errSaez-Ortuno, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sanchez-Garcia, Javier
err分享
err收藏
Social robot-delivered customer-facing services: an assessment of the experience
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2023-01-26
err11
errOAAI
errForgas-Coll, Santiago; Huertas-Garcia, Ruben; Andriella, Antonio; Alenya, Guillem
err分享
err收藏
Does the Personality of Consumers Influence the Assessment of the Experience of Interaction with Social Robots?
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2022-10-09
err3
errOAAI
errForgas-Coll, Santiago; Huertas-Garcia, Ruben; Andriella, Antonio; Alenya, Guillem
err分享
err收藏
How do Consumers' Gender and Rational Thinking Affect the Acceptance of Entertainment Social Robots?消费者的性别和理性思维如何影响娱乐社交机器人的接受度？
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2021-12-19
err24
errOAAI
errForgas-Coll, Santiago; Huertas-Garcia, Ruben; Andriella, Antonio; Alenya, Guillem
err分享
err收藏
Muslim tourists' purchase intention of halal food in Spain
errCURRENT ISSUES IN TOURISM
IF4.6
err2020-07-30
err12
errOAAI
errPradana, Mahir; Huertas-Garcia, Ruben; Marimon, Frederic
err分享
err收藏
The Role of Sustainability in Brand Equity Value in the Financial Sector
errSUSTAINABILITY
IF3.3
err2019-12-27
err24
errOAAI
errAjour El Zein, Samer; Consolacion-Segura, Carolina; Huertas-Garcia, Ruben
err分享
err收藏
Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image商店传单设计与购物意图: 感知多样性和感知商店形象的调节作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-11-01
err16
errOAAI
errPrediger, Maciel; Huertas-Garcia, Ruben; Carlos Gazquez-Abad, Juan
err分享
err收藏
How store flyers design affect perceived variety of retailers' assortment
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2019-03-11
err7
errOAAI
errPrediger, Maciel; Huertas-Garcia, Ruben; Carlos Gazquez-Abad, Juan
err分享
err收藏
Co-branding strategy in cause-related advertising: the fit between brand and cause
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-04-18
err40
errOAAI
errHuertas-Garcia, Ruben; Lengler, Jorge; Consolacion-Segura, Carolina
err分享
err收藏
How a sustainable message affects brand attributes
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2016-04-11
err6
errOAAI
errHuertas-Garcia, Ruben; Consolacion, Carolina; Mas-Machuca, Marta
err分享
err收藏
A design strategy for improving adaptive conjoint analysis
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2016-04-04
err13
errOAAI
errHuertas-Garcia, Ruben; Carlos Gazquez-Abad, Juan; Forgas-Coll, Santiago
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Luís Puigjaner
H 指数: 52 · 论文数: 353
F
Frederic Marimón
H 指数: 39 · 论文数: 254
G
Guillem Alenyà
H 指数: 35 · 论文数: 206
F
Francisco J. Martínez‐López
H 指数: 33 · 论文数: 479
J
Javier Sánchez
H 指数: 33 · 论文数: 224
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