logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
Y

Yoon Hi Sung

Yonsei University

14H指数
36论文数
600被引数
收录论文 12
发表时间
logo
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects揭示YouTube联盟营销中的说服知识机制：频道-产品一致性调节披露-可信度溢出效应
errInternational Journal of Advertising
IF5.9
err2025-07-10
err0
PREAI
errJiyoon (Karen) Han; Chan Yun Yoo; Yoon Hi Sung
err分享
err收藏
She's my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching她是我最喜欢的YouTuber，所以我在她的频道上观看广告: parasocial互动和YouTube广告知识在自愿广告观看中的相互作用
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-12-27
err3
PREAI
errSung, Yoon Hi; Yoo, Chan Yun; Han, Jiyoon (Karen)
err分享
err收藏
Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-05
err3
PREAI
errKang, Eun Yeon; Atkinson, Lucy; Sung, Yoon Hi
err分享
err收藏
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness
errTELEMATICS AND INFORMATICS
IF8.3
err2023-01-01
err10
PREAI
errLim, Rachel Esther; Sung, Yoon Hi; Hong, Ji Mi
err分享
err收藏
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-09-15
err5
PREAI
errKim, Dong Hoo; Lee, So Young; Sung, Yoon Hi; Um, Nam-Hyun
err分享
err收藏
Symmetry, inclusion and workplace conflicts: conflict management effects of two leadership strategies on employee advocacy and departure
errJOURNAL OF COMMUNICATION MANAGEMENT
IF2.1
err2022-07-20
err5
PREAI
errLee, Hyelim; Zhang, Xiaochen Angela; Sung, Yoon Hi; Lee, Sihyeok; Kim, Jeong-Nam
err分享
err收藏
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-01-23
err13
PREAI
errSung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na
err分享
err收藏
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
errTELEMATICS AND INFORMATICS
IF8.3
err2020-09-01
err15
PREAI
errSung, Yoon Hi; Kim, Dong Hoo; Choi, Dongwon; Lee, So Young
err分享
err收藏
Distance matters: the effects of self-brand connections and construal levels on ad responses
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-07-13
err17
PREAI
errLee, So Young; Yoo, Chan Yun; Kim, Dong Hoo; Sung, Yoon Hi
err分享
err收藏
Doing good while playing: The impact of prosocial advergames on consumer response
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2020-05-01
err10
PREAI
errSung, Yoon Hi; Lee, Wei-Na
err分享
err收藏
Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses度过危机: 危机类型和心理距离如何为企业危机应对提供信息
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-06-15
err30
PREAI
errLee, So Young; Sung, Yoon Hi; Choi, Dongwon; Kim, Dong Hoo
err分享
err收藏
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness您在时间轴或新闻提要上吗？Facebook页面和解释水平在提高广告效果中的作用
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2016-04-01
err41
PREAI
errKim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yongjun Sung
H 指数: 44 · 论文数: 190
J
Jeong‐Nam Kim
H 指数: 31 · 论文数: 153
W
Wei‐Na Lee
H 指数: 28 · 论文数: 68
L
Lucy Atkinson
H 指数: 24 · 论文数: 85
S
So Young Lee
H 指数: 18 · 论文数: 162
查看更多