logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
W

Wei‐Na Lee

university of texas system

28H指数
68论文数
2.7K被引数
收录论文 12
发表时间
logo
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-01-23
err13
PREAI
errSung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na
err分享
err收藏
Doing good while playing: The impact of prosocial advergames on consumer response
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2020-05-01
err10
PREAI
errSung, Yoon Hi; Lee, Wei-Na
err分享
err收藏
Advertising in Asia: Theories and Implications for Practice
errJOURNAL OF ADVERTISING
IF7
err2019-11-11
err5
errOAAI
errChang, Chingching; Lee, Wei-Na; Liu-Thompkins, Yuping
err分享
err收藏
Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes
errJOURNAL OF ADVERTISING
IF7
err2019-03-20
err25
PREAI
errLee, Wei-Na
err分享
err收藏
The effects of country-of-origin fit on cross-border brand alliances原产地匹配对跨国品牌联盟的影响
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2018-11-06
err6
PREAI
errLee, Jin Kyun; Lee, Byung-Kwan; Lee, Wei-Na
err分享
err收藏
Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
errJOURNAL OF ADVERTISING
IF7
err2015-09-11
err18
PREAI
errYoo, Jinnie Jinyoung; Lee, Wei-Na
err分享
err收藏
Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites
errCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
IF3.9
err2014-03-01
err19
errOAAI
errKim, Yoojung; Lee, Wei-Na
err分享
err收藏
Special Issue on Advertising and Its Connection to Violence and Abuse
errJOURNAL OF ADVERTISING
IF7
err2011-04-01
err0
PREAI
errLee, Wei-Na
err分享
err收藏
The Impact of Product Knowledge on Consumer Product Memory and Evaluation in the Competitive Ad Context: The Item-Specific-Relational Perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2011-03-01
err33
PREAI
errLee, Byung-Kwan; Lee, Wei-Na
err分享
err收藏
Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments
errPSYCHOLOGY & MARKETING
IF9.1
err2007-10-09
err18
PREAI
errLee, Byung-Kwan; Lee, Wei-Na
err分享
err收藏
Understanding the impact of direct-to-consumer (DTC) pharmaceutical advertising on patient-physician interactions - Adding the web to the mix
errJOURNAL OF ADVERTISING
IF7
err2007-10-01
err34
PREAI
errChoi, Sejung Marina; Lee, Wei-Na
err分享
err收藏
The effect of information overload on consumer choice quality in an on-line environment
errPSYCHOLOGY & MARKETING
IF9.1
err2004-02-12
err289
PREAI
errLee, BK; Lee, WN
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Chingching Chang
H 指数: 35 · 论文数: 147
J
Jin‐Kyun Lee
H 指数: 32 · 论文数: 198
S
Sejung Marina Choi
H 指数: 31 · 论文数: 89
Y
Yoojung Kim
H 指数: 24 · 论文数: 197
Y
Yuping Liu–Thompkins
H 指数: 17 · 论文数: 36
查看更多