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J

Jean Pfiffelmann

university of strasbourg

5H指数
26论文数
145被引数
收录论文 7
发表时间
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Beyond the clear skin ideal: how a model’s facial skin appearance influences consumer attention to cosmetic advertising and brand attitude超越清晰皮肤理想：面部皮肤外观如何影响消费者对化妆品广告的注意力及品牌态度
errInternational Journal of Advertising
IF5.9
err2026-03-18
err0
PREAI
errJean Pfiffelmann
err分享
err收藏
“Fight for me and I will be with you”: How product deciphering app digital activism influences user loyalty“为我而战，我将与你同在”：产品解读应用程序的数字行动主义如何影响用户忠诚度
errInformation & Management
IF8.2
err2025-08-28
err0
PREAI
errRichard Huaman-Ramirez; Aranzazu Gaztelumendi; Zeeshan A. Bhatti; Francisco Guzman; Jean Pfiffelmann
err分享
err收藏
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment绿色雇主标签重要吗？一项关于宣传环境责任对招聘影响的研究
errInternational Journal of Advertising
IF5.9
err2025-06-12
err0
PREAI
errJean Pfiffelmann; Patrick De Pelsmacker; Chloé Guillot-Soulez; Sébastien Soulez
err分享
err收藏
The power of the past: assessing the impact of brand heritage for suppliers
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2025-03-01
err0
PREAI
errHuaman-Ramirez, Richard; Lunardo, Renaud; Pfiffelmann, Jean
err分享
err收藏
Conflicting Consumer Beliefs Influencing Eco-Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products影响生态创新采用的消费者信念冲突: 接受有机产品激光打标的动机和障碍
errPSYCHOLOGY & MARKETING
IF9.1
err2024-11-11
err0
errOAAI
errPfiffelmann, Jean; Untilov, Olga; Thogersen, John; Franck, Romain
err分享
err收藏
Unique horizontal ellipsis like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-04-19
err1
PREAI
errPfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; Soulez, Sebastien
err分享
err收藏
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err63
errOAAI
errPfiffelmann, Jean; Dens, Nathalie; Soulez, Sebastien
err分享
err收藏

研究方向

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合作学者
合作期刊
J
John Thøgersen
H 指数: 70 · 论文数: 283
P
Patrick De Pelsmacker
H 指数: 55 · 论文数: 512
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
N
Nathalie Dens
H 指数: 32 · 论文数: 150
R
Renaud Lunardo
H 指数: 29 · 论文数: 147
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