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Patrick De Pelsmacker

universite de lorraine

55H指数
512论文数
1.3W被引数
收录论文 81
发表时间
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The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude绿色广告中论点具体性、长度和视觉意象对感知绿色欺骗和品牌态度的影响
errInternational Journal of Advertising
IF5.9
err2026-05-21
err0
PREAI
errJavier J. Flores-Zamora; Patrick De Pelsmacker
err分享
err收藏
Interactive Ad-Ventures: Reflecting on the Past and Exploring Future Horizons for JIA
errJournal of Interactive Advertising
IF0
err2025-11-01
err1
PREAI
errDe Pelsmacker, Patrick; Roose, Gudrun
err分享
err收藏
Generational cohort theory research: the good, the bad and the ugly代际群体理论的研究：优点、缺点与不足
errInternational Journal of Advertising
IF5.9
err2025-07-03
err0
PREAI
errPatrick De Pelsmacker
err分享
err收藏
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment绿色雇主标签重要吗？一项关于宣传环境责任对招聘影响的研究
errInternational Journal of Advertising
IF5.9
err2025-06-12
err0
PREAI
errJean Pfiffelmann; Patrick De Pelsmacker; Chloé Guillot-Soulez; Sébastien Soulez
err分享
err收藏
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2024-02-08
err0
errOAAI
errLopes, Ana Isabel; Malthouse, Edward C.; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏
Beyond labels: segmenting the Gen Z market for more effective marketing
errYOUNG CONSUMERS
IF5
err2023-10-03
err9
PREAI
errVan den Bergh, Joeri; De Pelsmacker, Patrick; Worsley, Ben
err分享
err收藏
Managerial response strategies to eWOM: A framework and research agenda for webcare
errTOURISM MANAGEMENT
IF12.4
err2023-10-01
err18
errOAAI
errLopes, Ana Isabel; Dens, Nathalie; De Pelsmacker, Patrick; Malthouse, Edward C.
err分享
err收藏
Understanding who avoids single-use plastics and why: A cross-country mixed-method study
errJOURNAL OF CLEANER PRODUCTION
IF10
err2023-08-01
err5
PREAI
errHerweyers, Laure; Moons, Ingrid; Barbarossa, Camilla; De Pelsmacker, Patrick; Du Bois, Els
err分享
err收藏
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-05-27
err13
errOAAI
errBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-12
err5
PREAI
errDe Pelsmacker, Patrick; Diehl, Sandra; Neijens, Peter; Terlutter, Ralf
err分享
err收藏
Reader and author attitudes towards brand placement in fiction
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-09-07
err0
PREAI
errAvramova, Yana R.; De Pelsmacker, Patrick; Dens, Nathalie
err分享
err收藏
Let?s get personal: Which elements elicit perceived personalization in social media advertising?
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2022-09-01
err13
errOAAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏
Guest editorial: Opportunities and challenges at the crossroads of communication and services
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-07-08
err0
errOAAI
errLievens, Annouk; Neijens, Peter; De Pelsmacker, Patrick
err分享
err收藏
A Meta-analytic Investigation of the Role of Valence in Online Reviews效价在在线评论中作用的元分析研究
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err227
PREAI
errPumawirawan, Nathalia; Eisend, Martin; De Pelsmacker, Patrick; Dens, Nathalie
err分享
err收藏
The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television The Impact of the Amount of Information and the Level of Interactivity on Brand Responses
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err10
PREAI
errCauberghe, Verolien; De Pelsmacker, Patrick
err分享
err收藏
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err116
errOAAI
errBuzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie
err分享
err收藏
Growers' adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry An empirical study in Flanders and the Netherlands
errJOURNAL OF CLEANER PRODUCTION
IF10
err2022-01-01
err9
PREAI
errMoons, Ingrid; De Pelsmacker, Patrick; Pijnenburg, Anne; Daems, Kristien; Van de Velde, Lorens L. J.
err分享
err收藏
The processing of native advertising compared to banner advertising: an eye-tracking experiment与横幅广告相比，原生广告的处理: 眼动追踪实验
errelectronic commerce research and applications
IF4.7
err2021-11-27
err12
PREAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏
The Effects of Brand Placement Disclosures in Fiction
errJOURNAL OF ADVERTISING
IF7
err2021-11-11
err3
errOAAI
errAvramova, Yana R.; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention个性化广告如何以及何时导致品牌态度，点击和WOM意图
errJOURNAL OF ADVERTISING
IF7
err2021-03-30
err66
errOAAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
W
Wim Janssens
H 指数: 67 · 论文数: 711
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
M
Martin Eisend
H 指数: 50 · 论文数: 260
K
Karolien Poels
H 指数: 45 · 论文数: 278
L
Liselot Hudders
H 指数: 43 · 论文数: 281
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