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R

Roberto Mora Cortez

Morehouse College

17H指数
35论文数
1.4K被引数
收录论文 21
发表时间
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Why do customers support value-based selling? Understanding customer receptiveness, its antecedents and facilitating conditions客户为何支持基于价值的销售？理解客户接受度及其前因和促进条件
errIndustrial Marketing Management
IF7.5
err2026-07-16
err0
errOAAI
errRoberto Mora Cortez; Candela González-Calvar; Pablo Cabanelas
err分享
err收藏
The future of B2B trade shows: Drivers of transformation from a process viewB2B贸易展览的未来：基于流程视角的变革驱动力
errIndustrial Marketing Management
IF7.5
err2025-07-31
err0
errOAAI
errRoberto Mora Cortez; Ann Højbjerg Clarke; Per Vagn Freytag
err分享
err收藏
DEI in B2B selling: a systematic review and research agendaB2B销售中的DEI：系统综述与研究议程
errJournal of Personal Selling & Sales Management
IF3.5
err2025-06-26
err0
PREAI
errRoberto Mora Cortez; Bruno Lussier; Deva Rangarajan; Ashwin J. Baliga; Ann Højbjerg Clarke
err分享
err收藏
Sampling and sample size in B2B marketing: Current practices and recommendationsB2B营销中的抽样与样本量：当前实践与建议
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-02-01
err3
errOAAI
errCabanelas, Pablo; Cortez, Roberto Mora; Perez-Moure, Hugo
err分享
err收藏
B2B market segmentation - An analysis of current practices and their implicationsB2B市场细分——当前实践及其影响的分析
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err0
PREAI
errCortez, Roberto Mora; Clarke, Ann Hojbjerg; Freytag, Per Vagn
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Revisiting the strategic role of market segmentation: Five themes for future research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-08-01
err1
PREAI
errClarke, Ann Hojbjerg; Freytag, Per Vagn; Cortez, Roberto Mora
err分享
err收藏
Developing a global B2B strategy for products and services management: practical guidance from the field
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2024-05-13
err2
PREAI
errCortez, Roberto Mora; Lecaros, Roberto
err分享
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Online reverse auctions research in marketing versus SCM: A review and future directions
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-11-01
err3
errOAAI
errCortez, Roberto Mora; Cabanelas, Pablo; Charterina, Jon
err分享
err收藏
The buying center concept as a milestone in industrial marketing: Review and research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-01-01
err17
errOAAI
errCabanelas, Pablo; Cortez, Roberto Mora; Charterina, Jon
err分享
err收藏
Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err17
errOAAI
errCortez, Roberto Mora; Hidalgo, Pedro
err分享
err收藏
Restoring ecosystem brands: The role of sustainability-led innovation恢复生态系统品牌: 可持续发展主导的创新的作用
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err5
PREAI
errCortez, Roberto Mora; Freytag, Per Vagn; Ingstrup, Mads Bruun
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Revisiting the theory of business-to-business advertising
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err40
PREAI
errCortez, Roberto Mora; Gilliland, David, I; Johnston, Wesley J.
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The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-07-01
err276
errOAAI
errCortez, Roberto Mora; Johnston, Wesley J.
err分享
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Trade show networks, trust and organizational learning: the effect of network ties
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-06-19
err15
PREAI
errBettis-Outland, Harriette; Cortez, Roberto Mora; Johnston, Wesley J.
err分享
err收藏
B2B marketing renaissance in business schools商学院的B2B营销复兴
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-10-07
err7
PREAI
errCortez, Roberto Mora
err分享
err收藏
Cultivating organizational wisdom for value innovation
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-07-01
err18
PREAI
errCortez, Roberto Mora; Johnston, Wesley J.
err分享
err收藏
How to recover B2B relationships after a failed online reverse auction
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-06-03
err10
PREAI
errCortez, Roberto Mora; Johnston, Wesley J.
err分享
err收藏
Marketing role in B2B settings: evidence from advanced, emerging and developing marketsB2B环境中的营销角色: 来自先进、新兴和发展中市场的证据
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-04-01
err32
PREAI
errCortez, Roberto Mora; Johnston, Wesley J.
err分享
err收藏
Unit pricing and its implications for B2B marketing research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-02-01
err14
PREAI
errJohnston, Wesley J.; Cortez, Roberto Mora
err分享
err收藏
The future of B2B marketing theory: A historical and prospective analysisB2B营销理论的未来: 历史与前瞻分析
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-10-01
err196
PREAI
errCortez, Roberto Mora; Johnston, Wesley J.
err分享
err收藏

研究方向

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合作学者
合作期刊
W
Wesley J. Johnston
H 指数: 55 · 论文数: 327
P
P. Cabanelas
H 指数: 29 · 论文数: 149
D
Deva Rangarajan
H 指数: 21 · 论文数: 82
D
David I. Gilliland
H 指数: 21 · 论文数: 61
P
Pablo Cabanelas
H 指数: 21 · 论文数: 103
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