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M

Maarten J. Gijsenberg

University of Groningen

11H指数
43论文数
822被引数
收录论文 11
发表时间
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Advertising sequence response dynamics and the impact of retail environments广告序列响应动力学及零售环境的影响
errJournal of Retailing
IF10.2
err2025-08-22
err0
errOAAI
errMaarten J. Gijsenberg; Julien Schmitt; Jaap E. Wieringa; Shuba Srinivasan
err分享
err收藏
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior促进产品退货？购时折扣和购后折扣对顾客退货行为的影响
errJournal of Retailing
IF10.2
err2025-05-21
err0
errOAAI
errMaarten J. Gijsenberg; Tammo H.A. Bijmolt; Christian F. Hirche
err分享
err收藏
Consistency and commonality in advertising content: Helping or Hurting?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err3
errOAAI
errBecker, Maren; Gijsenberg, Maarten J.
err分享
err收藏
When Offline Stores Reduce Online Returns
errSUSTAINABILITY
IF3.3
err2022-06-27
err3
errOAAI
errHirche, Christian F.; Bijmolt, Tammo H. A.; Gijsenberg, Maarten J.
err分享
err收藏
Advertising spending patterns and competitor impact
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-06-01
err17
errOAAI
errGijsenberg, Maarten J.; Nijs, Vincent R.
err分享
err收藏
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-04-01
err13
errOAAI
errGijsenberg, Maarten J.
err分享
err收藏
No future without the past? Predicting churn in the face of customer privacy
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-03-01
err37
errOAAI
errHoltrop, Niels; Wieringa, Jaap E.; Gijsenberg, Maarten J.; Verhoef, Peter C.
err分享
err收藏
Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-10-01
err74
PREAI
errGijsenberg, Maarten J.; Van Heerde, Harald J.; Verhoef, Peter C.
err分享
err收藏
Comment: Measuring marketing effectiveness around major sports events: A comparison of two studies and a call for action
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-03-01
err7
errOAAI
errGijsenberg, Maarten J.
err分享
err收藏
Going for gold: Investigating the (non)sense of increased advertising around major sports events
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-03-01
err36
errOAAI
errGijsenberg, Maarten J.
err分享
err收藏
Price and Advertising Effectiveness over the Business Cycle
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-04-01
err136
errOAAI
errvan Heerde, Harald J.; Gijsenberg, Maarten J.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E. M.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 249
T
Tammo H.A. Bijmolt
H 指数: 50 · 论文数: 222
H
Harald J. van Heerde
H 指数: 42 · 论文数: 139
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