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M

Marnik G. Dekimpe

tilburg university

52H指数
248论文数
1.1W被引数
收录论文 73
发表时间
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Reward-Program Promotions: How Brands Can Capitalize on Retailers’ Temporary Reward Programs奖励计划促销：品牌如何利用零售商的临时奖励计划
errJournal of Marketing
IF10.4
err2026-01-19
err0
PREAI
errNick J.F. Bombaij; Sarah Gelper; Marnik G. Dekimpe
err分享
err收藏
Mind the gap: National brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
errJOURNAL OF RETAILING
IF10.2
err2024-06-01
err0
errOAAI
errvan der Plas, Joep; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
Household and retail panel data in retailing research: Time for a renaissance?
errJOURNAL OF RETAILING
IF10.2
err2024-03-01
err2
errOAAI
errvan Heerde, Harald J.; Dekimpe, Marnik G.
err分享
err收藏
Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2024-01-17
err0
errOAAI
errDekimpe, Marnik G.; Hanssens, Dominique M.
err分享
err收藏
Proximity-store introductions: A new route to big-box retailer success? ☆
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err3
errOAAI
errDekimpe, Marnik G.; Gijsbrechts, Els; Gielens, Katrijn
err分享
err收藏
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda
errJOURNAL OF RETAILING
IF10.2
err2023-09-01
err10
errOAAI
errDekimpe, Marnik G.; Heerde, Harald J. van
err分享
err收藏
Do consumers benefit from national-brand listings by hard discounters?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-05-04
err3
errOAAI
errGeyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; Lin, Didi
err分享
err收藏
The future of private-label markets: A global convergence approach
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err15
errOAAI
errGielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; Tuli, Kapil
err分享
err收藏
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
errJOURNAL OF MARKETING
IF10.4
err2022-12-29
err67
errOAAI
errGolder, Peter N. N.; Dekimpe, Marnik D. G.; An, Jake T. T.; van Heerde, Harald J. J.; Kim, Darren S. U.; Alba, Joseph W. W.
err分享
err收藏
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err5
errOAAI
errBombaij, Nick J. F.; Gelper, Sarah; Dekimpe, Marnik G.
err分享
err收藏
A global perspective on the marketing mix across time and space
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err28
errOAAI
errWichmann, Julian R. K.; Uppal, Abhinav; Sharma, Amalesh; Dekimpe, Marnik G.
err分享
err收藏
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research
errJOURNAL OF RETAILING
IF10.2
err2022-03-01
err17
errOAAI
errKeller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-21
err24
errOAAI
errDatta, Hannes; van Heerde, Harald J.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E. M.
err分享
err收藏
Online display advertising for CPG brands: (When) does it work?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err11
PREAI
errvan Ewijk, Bernadette J.; Stubbe, Astrid; Gijsbrechts, Els; Dekimpe, Marnik G.
err分享
err收藏
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-05-14
err40
errOAAI
errKeller, Kristopher O.; Geyskens, Inge; Dekimpe, Marnik G.
err分享
err收藏
Retailing and retailing research in the age of big data analytics大数据分析时代的零售和零售研究
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err91
errOAAI
errDekimpe, Marnik G.
err分享
err收藏
When do loyalty programs work? Themoderating role of design, retailer-strategy, and country characteristics
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err41
PREAI
errBombaij, Nick J. F.; Dekimpe, Marnik G.
err分享
err收藏
Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice
errJOURNAL OF RETAILING
IF10.2
err2019-03-01
err19
PREAI
errDekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
Investors' evaluations of price-increase preannouncements
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-09-01
err19
errOAAI
errLim, Leon Gim; Tuli, Kapil R.; Dekimpe, Marnik G.
err分享
err收藏
New product success in the consumer packaged goods industry: A shopper marketing approach
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-09-01
err37
errOAAI
errLamey, Lien; Deleersnyder, Barbara; Steenkamp, Jan-Benedict E. M.; Dekimpe, Marnik G.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
R
Roland T. Rust
H 指数: 72 · 论文数: 227
C
Claes Fornell
H 指数: 58 · 论文数: 163
C
Christophe Croux
H 指数: 54 · 论文数: 397
P
Peter S. H. Leeflang
H 指数: 48 · 论文数: 286
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