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Sigal Segev

Florida International University

15H指数
41论文数
932被引数
收录论文 12
发表时间
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Ethnic advertising effectiveness: a model and agenda for future research民族广告效果：一个模型和未来研究方向
errInternational Journal of Advertising
IF5.9
err2026-05-31
err0
PREAI
errSigal Segev; Osnat Roth-Cohen
err分享
err收藏
Influencers’ Relationships with Followers: The Role of Authenticity and Self-Disclosure in Fostering Parasocial Relationships and Engagement影响者与粉丝的关系：真实性及自我表露在培养拟社会关系和用户参与中的作用
errjournal of current issues & research in advertising
IF0
err2026-05-28
err0
PREAI
errSigal Segev; Osnat Roth-Cohen; Yu Liu
err分享
err收藏
The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising危机时期品牌留下的印象：对疫情主题广告中使用的印象管理策略的分析
errJournal of Current Issues & Research in Advertising
IF0
err2025-09-08
err0
PREAI
errJuliana Fernandes; Ekaterina Romanova; Sigal Segev; Regina Jihea Ahn
err分享
err收藏
The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes非名人影响者感知真实性对社交媒体广告效果的影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-19
err0
PREAI
errRoth-Cohen, Osnat; Segev, Sigal; Liu, Yu
err分享
err收藏
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing当消费者学会发现广告中的欺骗行为时: 测试扫盲干预措施以打击绿色洗涤
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-05-15
err51
PREAI
errFernandes, Juliana; Segev, Sigal; Leopold, Joy K.
err分享
err收藏
Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non-Hispanic Whites in the United States
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2017-05-07
err23
PREAI
errLiu, Yu; Segev, Sigal
err分享
err收藏
The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of US Hispanics
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2017-01-31
err22
PREAI
errShoham, Aviv; Segev, Sigal; Gavish, Yossi
err分享
err收藏
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
errJOURNAL OF ADVERTISING
IF7
err2015-10-16
err84
PREAI
errSegev, Sigal; Fernandes, Juliana; Hong, Cheng
err分享
err收藏
Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2015-08-01
err6
PREAI
errWang, Weirui; Segev, Sigal; Liu, Yu
err分享
err收藏
Modelling household conservation behaviour among ethnic consumers: the path from values to behaviours
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2015-03-19
err37
PREAI
errSegev, Sigal
err分享
err收藏
The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err51
PREAI
errSegev, Sigal; Wang, Weirui; Fernandes, Juliana
err分享
err收藏
Acculturation and consumer loyalty among immigrants: a cross-national study
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-09-02
err29
PREAI
errSegev, Sigal; Ruvio, Ayalla; Shoham, Aviv; Velan, Dalia
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Aviv Shoham
H 指数: 51 · 论文数: 207
A
Ayalla Ruvio
H 指数: 32 · 论文数: 90
Y
Yu Liu
H 指数: 17 · 论文数: 108
W
Weirui Wang
H 指数: 15 · 论文数: 51
J
Juliana Fernandes
H 指数: 13 · 论文数: 59
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