Juliana Fernandes - Publications, H-index & Citations

Juliana Fernandes

State University System of Florida

13H指数

59论文数

865被引数

收录论文 7

发表时间

The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising 危机时期品牌留下的印象：对疫情主题广告中使用的印象管理策略的分析

Journal of Current Issues & Research in Advertising

IF0

2025-09-08

PREAI

Juliana Fernandes; Ekaterina Romanova; Sigal Segev; Regina Jihea Ahn

Highlighting Inaction Versus Action to Motivate Desirable Consumer Behaviors 强调不作为与行动以激励期望的消费行为

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2025-09-01

PREAI

Fernandes, Juliana; Laran, Juliano

Young Adults' Reactions and Engagement with Short-form Videos on Sea Level Rise

ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE

IF4.1

2021-09-03

PREAI

Shriver-Rice, Meryl; Fernandes, Juliana; Johns, Lisa N.; Riopelle, Cameron; Vaughan, Hunter

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing 当消费者学会发现广告中的欺骗行为时: 测试扫盲干预措施以打击绿色洗涤

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2020-05-15

PREAI

Fernandes, Juliana; Segev, Sigal; Leopold, Joy K.

Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

IF7.8

2020-03-01

PREAI

Casais, Beatriz; Fernandes, Juliana; Sarmento, Mariana

Is Your Product Really Green? A Content Analysis to Reassess Green Advertising

JOURNAL OF ADVERTISING

IF7

2015-10-16

PREAI

Segev, Sigal; Fernandes, Juliana; Hong, Cheng

The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Segev, Sigal; Wang, Weirui; Fernandes, Juliana

研究方向