Peggy Cunningham - Publications, H-index & Citations

Peggy Cunningham

Dalhousie University

17H指数

83论文数

2.9K被引数

收录论文 8

发表时间

When partners divorce: understanding consumers' reactions to partnership termination in cause-related marketing programs

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2019-09-25

PREAI

Aghakhani, H.; Carvalho, S. W.; Cunningham, P. H.

Hitting the Nail on the Head! Insight into Consumer Assessment of Sustainability-Related Innovations

LONG RANGE PLANNING

IF6.3

2017-12-01

PREAI

Carvalho, Sergio W.; Silvestre, Bruno; Cunningham, Peggy

To Thine Own Self Be True? Employees' Judgments of the Authenticity of Their Organization's Corporate Social Responsibility Program

JOURNAL OF BUSINESS ETHICS

IF6.7

2011-10-11

253

PREAI

McShane, Lindsay; Cunningham, Peggy

VIOLENCE IN ADVERTISING A Multilayered Content Analysis

JOURNAL OF ADVERTISING

IF7

2010-12-01

PREAI

Jones, Tim; Cunningham, Peggy H.; Gallagher, Katherine

The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks

JOURNAL OF BUSINESS ETHICS

IF6.7

2009-10-02

133

PREAI

Beckman, Terry; Colwell, Alison; Cunningham, Peggy H.

Mainstrearning corporate social responsibility: Developing markets for virtue

CALIFORNIA MANAGEMENT REVIEW

IF7.3

2007-07-01

252

PREAI

Berger, Ida E.; Cunningham, Peggy H.; Drurmuright, Minette E.

Reviews of books

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2006-04-01

PREAI

Cunningham, P

α- and β-A2Hg3M2S8 (A = K, Rb; M = Ge, Sn):: Polar quaternary chalcogenides with strong nonlinear optical response

JOURNAL OF THE AMERICAN CHEMICAL SOCIETY

IF15.6

2003-06-11

207

PREAI

Liao, JH; Marking, GM; Hsu, KF; Matsushita, Y; Ewbank, MD; Borwick, R; Cunningham, P; Rosker, MJ; Kanatzidis, MG

研究方向