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L

Ling Kuai

Jinan University

H指数:2

被引数:82

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It’s not my money: How windfall income enhances donation

这不是我的钱：意外之财如何促进捐赠

Journal of Economic Psychology

IF2.3

2025-12-050

PRE

The halo effect in slogan contexts: how does brand name pronounceability impact slogan persuasiveness?

口号语境中的晕轮效应：品牌名称的可读性如何影响口号的说服力？

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2025-11-010

PRE

The Role of Serendipity in Narratives: How Serendipitous Story Promotes Product Interest

叙事中偶然性的作用：偶然性故事如何促进产品兴趣

PSYCHOLOGY & MARKETING

IF9.1

2025-01-310

PRE

Effects of the anthropomorphic image of intelligent customer service avatars on consumers willingness to interact after service failures

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2023-04-0713

PRE

How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity

一线员工的沟通风格如何影响消费者的互动意愿: 情绪能力相似性的边界条件

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-09-0111

PRE