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Cheng Lu Wang

university of new haven

42H指数
114论文数
6.5K被引数
收录论文 53
发表时间
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Editorial: The changing landscape of marketing research in the AI era: prospects and challenges编辑述评：人工智能时代市场营销研究领域的变革图景：前景与挑战
errJournal of Research in Interactive Marketing
IF11.6
err2026-02-09
err0
PREAI
errCheng Lu Wang
err分享
err收藏
From Packshots to Consumer Selfies: How Brand-Image Types Influence Consumer Enjoyment of Brand Experiences in User-Generated Image Campaigns从Packshots到消费者自拍: 品牌形象类型如何影响消费者在用户生成的形象活动中对品牌体验的享受
errInternational Journal of Consumer Studies
IF7.6
err2026-01-19
err0
PREAI
errJiang Zhu; Leting Tang; Wenyu Dou; Cheng Lu Wang; Xiangyu Wang; Liying Zhou
err分享
err收藏
I Am What I'm Proud of: How Does Perceive Brand Heritage Influence Brand Purchase Through Consumer Emotional Resonance and Self-Brand Identification《我就是我所自豪的：感知品牌传承如何通过消费者情感共鸣和自我品牌认同影响品牌购买》
errInternational Journal of Consumer Studies
IF7.6
err2026-01-14
err0
PREAI
errMeilian Liu; Miao Yu; Cheng Lu Wang
err分享
err收藏
The top 100 most-cited articles on large language models in medicine: A bibliometric analysis医学领域关于大型语言模型的高被引前100篇文章：一项文献计量分析
errDIGITAL HEALTH
IF3.3
err2025-09-12
err0
errOAAI
errZhi-Qiang Li; Runbing Xu; Xin-Ran Gong; Cheng-Lu Wang; Jian-Ping Liu
err分享
err收藏
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction弥合心理差距：增强现实多产品展示与推荐策略对消费者满意度的影响
errInternational Journal of Consumer Studies
IF7.6
err2025-06-10
err0
PREAI
errLiying Zhou; Limin Niu; Cheng Lu Wang; Banggang Wu; Xiaoyu Deng
err分享
err收藏
Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability缓解过度选择对购买决策的负面影响：产品可评估性的作用
errPsychology & Marketing
IF9.1
err2025-05-28
err0
PREAI
errLiangyan Wang; Shijian Wang; Bing Han; Cheng Lu Wang
err分享
err收藏
Investigating the effects of COVID-19 on sperm in male smokers: A prospective integrated proteomic and metabolomic study新型冠状病毒肺炎对男性吸烟者精子影响的前瞻性蛋白质组学和代谢组学研究
errREPRODUCTIVE TOXICOLOGY
IF2.8
err2024-12-01
err0
PREAI
errWang, ChengLu; Zhang, JiaCheng; Gao, Fang; Zheng, Min; Fu, XiaoHua; Yang, KeBing
err分享
err收藏
Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2024-07-11
err1
PREAI
errWang, Liangyan; Tang, Yanfei; Wang, Chenglu
err分享
err收藏
Editorial - What is an interactive marketing perspective and what are emerging research areas?
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-03-07
err45
errOAAI
errWang, Cheng Lu
err分享
err收藏
AI-orientation and company climate action: The moderating role of dependency structure and innovation capability
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-02-01
err5
PREAI
errZeng, Fue; Guo, Yihong; Fan, Qingji; Wang, Cheng Lu
err分享
err收藏
Perceived air pollution reduces consumers' self-disclosure: The role of tense arousal
errPSYCHOLOGY & MARKETING
IF9.1
err2023-12-11
err1
PREAI
errLiu, Wumei; Huang, Heqing; Yang, Qiaoying; Wang, Cheng Lu
err分享
err收藏
What drives or inhibits consumers' preference to consume quietly?是什么驱动或抑制了消费者安静消费的偏好？
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-05-08
err2
PREAI
errSong, Sigen; Wang, Hengqin; Wang, Cheng Lu
err分享
err收藏
Do fake followers mitigate influencers' perceived influencing power on social media platforms? The mere number effect and boundary conditions (vol 158, 113589, 2023)假追随者是否会减轻影响者在社交媒体平台上感知的影响力？纯粹的数字效应和边界条件 (158卷，113589，2023)
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-05-01
err0
errOAAI
errZhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, Cheng Lu
err分享
err收藏
Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity在励志品牌故事中角色的性别重要吗？性别角色整合的调节效应探究
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-04-21
err3
PREAI
errChen, Xiang; Wang, Cheng Lu; Zhou, Liying
err分享
err收藏
Do fake followers mitigate influencers? perceived influencing power on social media platforms? The mere number effect and boundary conditions假追随者会减轻影响者吗？影响社交媒体平台上的感知力量？单纯数量效应和边界条件
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-03-01
err42
PREAI
errZhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, Cheng Lu
err分享
err收藏
Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach消费者认知过程对确定在线虚假评论的影响: 认知失调理论方法
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-01-01
err28
errOAAI
errChatterjee, Sheshadri; Chaudhuri, Ranjan; Kumar, Ajay; Wang, Cheng Lu; Gupta, Shivam
err分享
err收藏
Configurating product placement prominence on brand memory: what counts and what does not?在品牌记忆中配置产品放置的突出性: 什么重要，什么不重要？
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-12-14
err2
PREAI
errSong, Sigen; Chan, Fanny Fong Yee; Li, Yongfa; Wang, Cheng Lu
err分享
err收藏
Guest editorial: Understanding prosumer behavior in the platform ecosystem客座社论: 了解平台生态系统中的消费者行为
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-11-28
err1
errOAAI
errWang, Cheng Lu; Yen, Dorothy Ai-wan
err分享
err收藏
Doing bad by doing good? Corporate social responsibility fails when controversy arises通过做好事来做坏事？当争议出现时，企业社会责任就会失败
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-10-01
err15
PREAI
errGuo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; Zhou, Liying
err分享
err收藏
How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity一线员工的沟通风格如何影响消费者的互动意愿: 情绪能力相似性的边界条件
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-09-01
err11
PREAI
errYao, Qi; Kuai, Ling; Wang, Cheng Lu
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
刘
刘建平 (Jianping Liu)
H 指数: 75 · 论文数: 1.2K
S
Shivam Gupta
H 指数: 65 · 论文数: 313
YANG Zhilin 封面图
YANG Zhilin (Zhilin Yang)
H 指数: 64 · 论文数: 229
S
Sheshadri Chatterjee
H 指数: 63 · 论文数: 274
J
John C. Mowen
H 指数: 45 · 论文数: 153
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