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M

Marta Frasquet

University of Valencia

25H指数
97论文数
1.8K被引数
收录论文 26
发表时间
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Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels零售中的客户灵感: 线下和在线渠道中感知的新颖性和客户忠诚度的作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-01-01
err16
errOAAI
errFrasquet, Marta; Ieva, Marco; Molla-Descals, Alejandro
err分享
err收藏
The role of artificial intelligence in improving the omnichannel customer experience
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2023-08-04
err17
PREAI
errCalvo, Ana Valeria; Franco, Ana Dolores; Frasquet, Marta
err分享
err收藏
When showrooming is not a threat: Uncovering opportunities for showroomer retention
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2023-07-01
err6
errOAAI
errFrasquet, Marta; Miquel-Romero, Maria-Jose; Molla-Descals, Alejandro
err分享
err收藏
Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-05-19
err11
PREAI
errChimborazo-Azogue, Luis Edwin; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose; Frasquet, Marta
err分享
err收藏
Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err28
errOAAI
errFrasquet, Marta; Miquel-Romero, Maria-Jose
err分享
err收藏
Transforming retail channels in the digital era: marketing and operations perspectives
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-08-07
err3
errOAAI
errFrasquet, Marta; Brusset, Xavier; Kotzab, Herbert; Teller, Christoph
err分享
err收藏
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
errSUSTAINABILITY
IF3.3
err2021-06-29
err14
errOAAI
errChimborazo-Azogue, Luis-Edwin; Frasquet, Marta; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose
err分享
err收藏
Complaint behaviour in multichannel retailing: a cross-stage approach
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-06-07
err8
errOAAI
errFrasquet, Marta; Ieva, Marco; Ziliani, Cristina
err分享
err收藏
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance制造业中小企业创新能力多渠道整合及其对绩效的影响
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-04-08
err20
PREAI
errKolbe, Diana; Calderon, Haydee; Frasquet, Marta
err分享
err收藏
Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity
errJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
err2021-03-07
err18
PREAI
errBadenhop, Anna; Frasquet, Marta
err分享
err收藏
Online channel adoption in supermarket retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-03-01
err12
PREAI
errFrasquet, Marta; Ieva, Marco; Ziliani, Cristina
err分享
err收藏
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-02-23
err16
PREAI
errFrasquet-Deltoro, Marta; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose
err分享
err收藏
The role of marketing and product design in driving firm's performance营销和产品设计在推动企业绩效中的作用
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-03-16
err7
PREAI
errCanto Primo, Monica; Gil-Saura, Irene; Frasquet-Deltoro, Marta
err分享
err收藏
The role of the store in managing postpurchase complaints for omnichannel shoppers
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-03-01
err34
errOAAI
errMiquel-Romero, Maria-Jose; Frasquet, Marta; Molla-Descals, Alejandro
err分享
err收藏
Design orientation in new product development and its measurement
erreuropean management journal
IF5.7
err2019-12-04
err10
PREAI
errCanto, Monica; Frasquet, Marta; Irene, Gil-Saura
err分享
err收藏
How to measure B2B relationship value to increase satisfaction and loyalty如何衡量B2B关系价值以提高满意度和忠诚度
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-10-07
err30
PREAI
errRuiz-Martinez, Alfonso; Frasquet, Marta; Gil-Saura, Irene
err分享
err收藏
Understanding complaint channel usage in multichannel retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-03-01
err32
PREAI
errFrasquet, Marta; Ieva, Marco; Ziliani, Cristina
err分享
err收藏
Antecedents and consequences of virtual customer co-creation behaviours
errINTERNET RESEARCH
IF6.8
err2019-02-04
err62
errOAAI
errFrasquet-Deltoro, Marta; Alarcon-del-Amo, Maria-del-Carmen; Lorenzo-Romero, Carlota
err分享
err收藏
Axes of relationship value between manufacturers and retailers
errMANAGEMENT DECISION
IF5.1
err2018-04-12
err4
errOAAI
errRuiz-Martinez, Alfonso; Gil-Saura, Irene; Frasquet, Marta
err分享
err收藏
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2017-07-10
err57
PREAI
errFrasquet, Marta; Miquel, Maria-Jose
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
A
A. Cervera
H 指数: 51 · 论文数: 261
I
Irene Gil Saura
H 指数: 44 · 论文数: 463
H
Herbert Kotzab
H 指数: 39 · 论文数: 371
C
Christoph Teller
H 指数: 34 · 论文数: 143
J
John A. Dawson
H 指数: 28 · 论文数: 165
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