Alejandro Mollá Descals - Publications, H-index & Citations

Alejandro Mollá Descals

University of Valencia

22H指数

166论文数

1.9K被引数

收录论文 15

发表时间

Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels 零售中的客户灵感: 线下和在线渠道中感知的新颖性和客户忠诚度的作用

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-01-01

OAAI

Frasquet, Marta; Ieva, Marco; Molla-Descals, Alejandro

When showrooming is not a threat: Uncovering opportunities for showroomer retention

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2023-07-01

OAAI

Frasquet, Marta; Miquel-Romero, Maria-Jose; Molla-Descals, Alejandro

Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2022-05-19

PREAI

Chimborazo-Azogue, Luis Edwin; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose; Frasquet, Marta

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model

SUSTAINABILITY

IF3.3

2021-06-29

OAAI

Chimborazo-Azogue, Luis-Edwin; Frasquet, Marta; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose

Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty

SUSTAINABILITY

IF3.3

2021-05-25

OAAI

Cotarelo, Mitxel; Fayos, Teresa; Calderon, Haydee; Molla, Alejandro

Can offline-online congruence explain online loyalty in electronic commerce?

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2021-03-11

PREAI

Eugenia Ruiz-Molina, Maria; Gomez-Borja, Miguel-Angel; Molla-Descals, Alejandro

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

JOURNAL OF BRAND MANAGEMENT

IF4.1

2021-02-23

PREAI

Frasquet-Deltoro, Marta; Molla-Descals, Alejandro; Miquel-Romero, Maria-Jose

The role of the store in managing postpurchase complaints for omnichannel shoppers

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-03-01

OAAI

Miquel-Romero, Maria-Jose; Frasquet, Marta; Molla-Descals, Alejandro

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2017-06-12

PREAI

Frasquet, Marta; Molla Descals, Alejandro; Eugenia Ruiz-Molina, Maria

Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2016-01-11

PREAI

Seric, Maja; Gil-Saura, Irene; Molla-Descals, Alejandro

Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping 识别购物的搜索、购买和售后阶段的渠道使用模式

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2015-10-01

105

PREAI

Frasquet, Marta; Molla, Alejandro; Ruiz, Eugenia

Post-entry internationalisation activity of retailers An assessment of dynamic capabilities

MANAGEMENT DECISION

IF5.1

2013-08-02

PREAI

Frasquet, Marta; Dawson, John; Molla, Alejandro

Internationalization patterns in fashion retail distribution: implications for firm results

SERVICE INDUSTRIES JOURNAL

IF7.4

2011-09-01

PREAI

Molla-Descals, Alejandro; Frasquet-Deltoro, Marta; Ruiz-Molina, Maria-Eugenia

Retail pricing decisions and product category competitive structure 零售定价决策和产品类别竞争结构

DECISION SUPPORT SYSTEMS

IF6.8

2010-04-01

PREAI

Gonzalez-Benito, Oscar; Pilar Martinez-Ruiz, Maria; Molla-Descals, Alejandro

Using store level scanner data to improve category management decisions: Developing positioning maps

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2009-10-01

PREAI

Gonzalez-Benito, Oscar; Pilar Martinez-Ruiz, Maria; Molla-Descals, Alejandro

研究方向