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G

Giang Trinh

ehrenberg-bass institute

18H指数
54论文数
764被引数
收录论文 24
发表时间
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How categories grow: The behavioural drivers of revenue growth如何实现品类增长：收入增长的驱动行为
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-06-01
err0
errOAAI
errDunn, Steven; Nenycz-Thiel, Magda; Graham, Charles; Dawes, John; Danenberg, Nick; Tanusondjaja, Arry; Trinh, Giang; McColl, Bruce
err分享
err收藏
Variety-seeking and time of day: a replication寻求多样性与一天中的时间：一项重复研究
errMARKETING LETTERS
IF2.5
err2025-04-10
err0
errOAAI
errGiang Tue Trinh
err分享
err收藏
Predicting transitions in alcohol buying behaviour
errhospitality marketing management
IF3
err2025-04-01
err0
errOAAI
errTrinh, Giang; Dawes, John; Sharp, Byron
err分享
err收藏
Modeling total distribution velocity
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-06-26
err0
errOAAI
errHirche, Martin; Voelckner, Franziska; Trinh, Giang; Goebl, Sebastian
err分享
err收藏
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err7
errOAAI
errKoshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; Keivani, Somayeh Bahoush; Thaichon, Park
err分享
err收藏
Valuing the contribution of ultra-light buyers
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-09-21
err3
errOAAI
errHossain, Afsana; Anesbury, Zachary William; Driesener, Carl; Trinh, Giang
err分享
err收藏
Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-01-01
err5
PREAI
errTrinh, Giang; Wright, J. Malcolm
err分享
err收藏
Mind the attention gap: how does digital advertising impact choice under low attention?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-12-31
err9
PREAI
errSantoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark
err分享
err收藏
Honouring Gerald Goodhardt (1930-2020)
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-11-25
err0
PREAI
errAnesbury, Zachary William; Stocchi, Lara; Trinh, Giang
err分享
err收藏
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-11-21
err5
PREAI
errChowdhury, Shamim; Barker, Alicia; Trinh, Giang; Lockshin, Larry
err分享
err收藏
The unbearable lightness of buying
errhospitality marketing management
IF3
err2021-08-11
err9
errOAAI
errDawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron
err分享
err收藏
Extended conditional trend analysis: Predicting triple period buyer flows with a tri-variate NBD model
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-07-22
err2
PREAI
errTrinh, Giang; Dawes, John; Wright, Malcolm J.; Danenberg, Nick; Sharp, Byron
err分享
err收藏
The long-term erosion of repeat-purchase loyalty
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-11-30
err14
errOAAI
errDawes, John G.; Graham, Charles; Trinh, Giang
err分享
err收藏
Is digital advertising effective under conditions of low attention?
errhospitality marketing management
IF3
err2020-08-19
err24
PREAI
errSantoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark
err分享
err收藏
Fundamental basket size patterns and their relation to retailer performance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-05-01
err13
PREAI
errMartin, James; Nenycz-Thiel, Magda; Dawes, John; Tanusondjaja, Arry; Cohen, Justin; McColl, Bruce; Trinh, Giang
err分享
err收藏
A comparison of brand loyalty between on the go and take-home consumption purchases外出和带回家消费购买的品牌忠诚度比较
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err8
PREAI
errTrinh, Giang; Dawes, John
err分享
err收藏
Examining older consumers' loyalty towards older brands in grocery retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-01-01
err20
PREAI
errPhua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; Hartnett, Nicole
err分享
err收藏
How country of origins of food products compete and grow
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-07-01
err21
PREAI
errTrinh, Giang; Corsi, Armando; Lockshin, Larry
err分享
err收藏
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-03-01
err27
PREAI
errPage, Bill; Giang Trinh; Bogomolova, Svetlana
err分享
err收藏
Fundamental patterns of in-store shopper behavior店内购物者行为的基本模式
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-07-01
err70
PREAI
errSorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; Trinh, Giang; Sharp, Anne; Kennedy, Rachel; Page, Bill; Wright, Malcolm
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Larry Lockshin
H 指数: 41 · 论文数: 212
P
Park Thaichon
H 指数: 40 · 论文数: 244
M
Malcolm Wright
H 指数: 34 · 论文数: 150
M
Mark Avis
H 指数: 32 · 论文数: 101
B
Byron Sharp
H 指数: 30 · 论文数: 101
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