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B

Byron Sharp

adelaide university

30H指数
101论文数
4.0K被引数
收录论文 22
发表时间
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Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries基于形状的资产最为强大：跨行业衡量独特品牌资产的表现
errInternational Journal of Advertising
IF5.9
err2026-03-05
err0
errOAAI
errPeilin Phua; Larissa Bali; Zac Anesbury; Byron Sharp
err分享
err收藏
Tiny brands, big challenges: The limits of loyalty and the role of penetration in driving growth小型品牌，巨大挑战：忠诚度的局限性以及渗透在推动增长中的作用
errJournal of Business Research
IF9.8
err2025-11-24
err0
errOAAI
errAlicia Barker-Trowse; Steven Dunn; Charles Graham; Byron Sharp; Armando Maria Corsi
err分享
err收藏
Predicting transitions in alcohol buying behaviour
errhospitality marketing management
IF3
err2025-04-01
err0
errOAAI
errTrinh, Giang; Dawes, John; Sharp, Byron
err分享
err收藏
The market-based assets theory of brand competition
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-01-01
err9
errOAAI
errSharp, Byron; Dawes, John; Victory, Kirsten
err分享
err收藏
Understanding consumer behaviour in evolving subscription markets - lessons from sports season tickets research
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2023-08-28
err7
PREAI
errMcDonald, Heath; Dunn, Steven; Schreyer, Dominik; Sharp, Byron
err分享
err收藏
How loyalty extends across product categories
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-08-14
err10
PREAI
errGrasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl; Sharp, Byron
err分享
err收藏
The unbearable lightness of buying
errhospitality marketing management
IF3
err2021-08-11
err9
errOAAI
errDawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron
err分享
err收藏
Extended conditional trend analysis: Predicting triple period buyer flows with a tri-variate NBD model
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-07-22
err2
PREAI
errTrinh, Giang; Dawes, John; Wright, Malcolm J.; Danenberg, Nick; Sharp, Byron
err分享
err收藏
Ageism Kills Brands
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2021-05-28
err5
PREAI
errAnesbury, Zachary William; Bellman, Steven; Driesener, Carl; Page, Bill; Sharp, Byron
err分享
err收藏
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
errhospitality marketing management
IF3
err2020-07-28
err3
PREAI
errAnesbury, Zachary William; Page, Bill; Driesener, Carl Barrie; Bellman, Steven; Sharp, Byron
err分享
err收藏
Extending validity testing of the Persuasion Principles Index
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-07-06
err2
errOAAI
errHartnett, Nicole; Greenacre, Luke; Kennedy, Rachel; Sharp, Byron
err分享
err收藏
Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law
errINTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY
IF5.5
err2019-12-05
err8
errOAAI
errWilson, Amy L.; Nguyen, Cathy; Bogomolova, Svetlana; Sharp, Byron; Olds, Timothy
err分享
err收藏
Psychological targeting
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2018-08-03
err10
errOAAI
errSharp, Byron; Danenberg, Nick; Bellman, Steven
err分享
err收藏
Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data电视广告电视: 使用单源数据衡量电视宣传片为新节目提供收视率的能力
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2017-06-14
err2
PREAI
errBeal, Virginia; Romaniuk, Jenni; Sharp, Byron
err分享
err收藏
Generalisability of advertising persuasion principles
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-02-08
err4
errOAAI
errSharp, Byron; Hartnett, Nicole
err分享
err收藏
Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend
errJOURNAL OF ADVERTISING
IF7
err2015-11-18
err14
PREAI
errDanenberg, Nick; Kennedy, Rachel; Beal, Virginia; Sharp, Byron
err分享
err收藏
Creative That Sells: How Advertising Execution Affects Sales
errJOURNAL OF ADVERTISING
IF7
err2015-09-29
err43
PREAI
errHartnett, Nicole; Kennedy, Rachel; Sharp, Byron; Greenacre, Luke
err分享
err收藏
How to grow a brand: Retain or acquire customers?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-05-01
err37
PREAI
errRiebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron
err分享
err收藏
Competition for memory retrieval between private label and national brands自有品牌与民族品牌之间的记忆检索竞争
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2010-11-01
err36
PREAI
errNenycz-Thiel, Magda; Sharp, Byron; Dawes, John; Romaniuk, Jenni
err分享
err收藏
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2002-03-01
err61
PREAI
errWright, M; Sharp, A; Sharp, B
err分享
err收藏

研究方向

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合作学者
合作期刊
A
A. S. C. Ehrenberg
H 指数: 46 · 论文数: 168
M
Malcolm Wright
H 指数: 34 · 论文数: 150
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
S
Steven Bellman
H 指数: 30 · 论文数: 146
H
Heath McDonald
H 指数: 28 · 论文数: 171
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