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Maya F. Farah

lebanese american university

23H指数
61论文数
2.1K被引数
收录论文 22
发表时间
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The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads生成式人工智能在塑造消费者-品牌关系中的作用：微博平台X和Threads的比较研究
errMarketing Intelligence & Planning
IF0
err2025-12-02
err0
PREAI
errZahy Ramadan; Maya F. Farah; Yaman Nassereddine
err分享
err收藏
From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-01-01
err0
PREAI
errNassereddine, Yaman; Ramadan, Zahy; Farah, Maya F.
err分享
err收藏
When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse当数字空间很重要时: 在元宇宙中使用生成性AI的品牌对唯一性和场所依恋对自我身份表达的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2024-08-06
err0
PREAI
errFarah, Maya F.; Ramadan, Zahy; Nassereddine, Yaman
err分享
err收藏
Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-07-08
err4
PREAI
errFarah, Maya F.; Ramadan, Zahy
err分享
err收藏
Satisfying the online food crave: The case of online food aggregators
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-12-01
err12
PREAI
errFarah, Maya F.; Ramadan, Zahy; Kanso, Jana
err分享
err收藏
Fooled in the relationship: How Amazon Prime members' sense of self-control counter-intuitively reinforces impulsive buying behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-05-30
err24
PREAI
errRamadan, Zahy; Farah, Maya F.; Saada, Rana Bou
err分享
err收藏
The transformative role of firm information transparency in triggering retail investor's perceived financial well-being
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2021-05-07
err12
PREAI
errNaveed, Muhammad; Farah, Maya F.; Hasni, Muhammad Junaid Shahid
err分享
err收藏
Consumer ethnocentrism and consumer animosity: A literature review
errSTRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE
IF4
err2021-01-08
err25
PREAI
errFarah, Maya F.; Mehdi, Nour I.
err分享
err收藏
From to : How Alexa is redefining companionship and interdependence for people with special needs
errPSYCHOLOGY & MARKETING
IF9.1
err2020-12-30
err51
PREAI
errRamadan, Zahy; F. Farah, Maya; El Essrawi, Lea
err分享
err收藏
Viability of Amazon's driven innovations targeting shoppers' impulsiveness
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err36
PREAI
errFarah, Maya F.; Ramadan, Zahy B.
err分享
err收藏
Consumer perception of Halal products An empirical assessment among Sunni versus Shiite Muslim consumers
errJOURNAL OF ISLAMIC MARKETING
IF4.7
err2020-02-25
err24
PREAI
errFarah, Maya F.
err分享
err收藏
Fast-food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility快餐成瘾与反消费行为: 消费者社会责任的调节作用
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2020-02-25
err36
PREAI
errFarah, Maya F.; Shahzad, Muhammad Faisal
err分享
err收藏
The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-05-01
err118
PREAI
errFarah, Maya F.; Ramadan, Zahy B.; Harb, Dana H.
err分享
err收藏
Amazon's approach to consumers' usage of the Dash button and its effect on purchase decision involvement in the U.S. market
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-03-01
err23
PREAI
errRamadan, Zahy B.; Farah, Maya F.; Kassab, Danielle
err分享
err收藏
From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-12-20
err25
PREAI
errMrad, Mona; Farah, Maya F.; Haddad, Stephanie
err分享
err收藏
Mobile-banking adoption: empirical evidence from the banking sector in Pakistan移动银行采用: 来自巴基斯坦银行业的经验证据
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2018-09-05
err171
PREAI
errFarah, Maya F.; Hasni, Muhammad Junaid Shahid; Abbas, Abbas Khan
err分享
err收藏
Typology of social media followers: the case of luxury brands
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-05-08
err36
PREAI
errRamadan, Zahy; Farah, Maya F.; Dukenjian, Armig
err分享
err收藏
Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-11-01
err42
PREAI
errFarah, Maya F.; Ramadan, Zahy B.
err分享
err收藏
Consumers' switching motivations and intention in the case of bank mergers: a cross-cultural study
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-04-03
err34
PREAI
errFarah, Maya F.
err分享
err收藏
Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-02-06
err55
PREAI
errFarah, Maya F.
err分享
err收藏

研究方向

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合作学者
合作期刊
F
Faisal Shahzad
H 指数: 25 · 论文数: 180
Z
Zahy Ramadan
H 指数: 22 · 论文数: 61
I
Ibrahim Abosag
H 指数: 18 · 论文数: 102
M
Muhammad Naveed
H 指数: 15 · 论文数: 41
M
Muhammad Junaid Shahid Hasni
H 指数: 9 · 论文数: 16
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