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R

Rajiv Vaidyanathan

University of Wisconsin System

18H指数
52论文数
2.1K被引数
收录论文 9
发表时间
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When does customization improve brand attitude?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-11-07
err1
PREAI
errKim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie
err分享
err收藏
Asymmetric brand alliances: When joint promotions with strong brands hurt
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-03-01
err9
PREAI
errVaidyanathan, Rajiv; Aggarwal, Praveen
err分享
err收藏
Aligned human cardiac syncytium for in vitro analysis of electrical, structural, and mechanical readouts
errBIOTECHNOLOGY AND BIOENGINEERING
IF3.6
err2020-10-13
err14
errOAAI
errNapiwocki, B. N.; Lang, D.; Stempien, A.; Zhang, J.; Vaidyanathan, R.; Makielski, J. C.; Eckhardt, L. L.; Glukhov, A. V.; Kamp, T. J.; Crone, W. C.
err分享
err收藏
Does MSRP impact women differently? Exploring gender -based differences in the effectiveness of retailer -provided reference prices
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-05-01
err3
PREAI
errVaidyanathan, Rajiv; Aggarwal, Praveen
err分享
err收藏
Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-05-14
err10
PREAI
errKim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie
err分享
err收藏
Managerial and Public Attitudes Toward Ethics in Marketing Research
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2011-12-15
err9
PREAI
errAggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen
err分享
err收藏
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
errJOURNAL OF RETAILING
IF10.2
err2009-06-01
err47
PREAI
errAggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi
err分享
err收藏
The role of brand familiarity in internal reference price formation: An accessibility-diagnosticity perspective
errJOURNAL OF BUSINESS AND PSYCHOLOGY
IF4.9
err2000-01-01
err12
PREAI
errVaidyanathan, R
err分享
err收藏
DICTIONARY OF STATISTICS AND METHODOLOGY - A NONTECHNICAL GUIDE FOR THE SOCIAL-SCIENCES - VOGT,WP
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-08-01
err0
PREAI
errVAIDYANATHAN, R
err分享
err收藏

研究方向

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合作学者
合作期刊
T
Timothy J. Kamp
H 指数: 59 · 论文数: 300
J
Jonathan C. Makielski
H 指数: 53 · 论文数: 254
A
Alladi Venkatesh
H 指数: 35 · 论文数: 162
L
Lee L. Eckhardt
H 指数: 33 · 论文数: 131
W
Wendy C. Crone
H 指数: 33 · 论文数: 174
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