Hsuan‐Hsuan Ku - Publications, H-index & Citations

Hsuan‐Hsuan Ku

soochow university

9H指数

30论文数

445被引数

收录论文 24

发表时间

Are you talking to me?: Product anthropomorphized messaging and persuasion 您是在对我说话吗？：产品拟人化信息传递与说服

Marketing Intelligence and Planning

IF0

2025-09-08

PREAI

Hsuan-Hsuan Ku; Yi-Tiang Shiu

Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism

EUROPEAN JOURNAL OF MARKETING

IF5.1

2024-09-09

PREAI

Ku, Hsuan-Hsuan; Su, Fong-Yi

Using affixed labels in persuasion: perceived product newness as a mediator

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-04-18

PREAI

Ku, Hsuan-Hsuan; Hsu, Yun-Hsuan

Naming product colors with an individual's identity and product evaluation: self-referencing as a mediator

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-02-13

PREAI

Ku, Hsuan-Hsuan; Chen, Yingting

Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2022-10-25

PREAI

Ku, Hsuan-Hsuan; Chen, Pei-Ting

Using choice query to persuade consumers with different construal of self: Purchase uncertainty as a mediator

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2021-06-10

PREAI

Ku, Hsuan-Hsuan

Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers

hospitality marketing management

IF3

2021-04-19

PREAI

Ku, Hsuan-Hsuan; Chen, Hsin-Yu

Social learning effects of complaint handling on social media: Self-construal as a moderator

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-03-01

PREAI

Ku, Hsuan-Hsuan; Shang, Rong-An; Fu, Yi-Fan

Basing a claim on negatives free: when does it serve as a quality cue?

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2021-02-01

PREAI

Ku, Hsuan-Hsuan; Chang, Yi-Ting

Outlet selectivity: how and when does it work?

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-07-04

PREAI

Ku, Hsuan-Hsuan

Promotional phrases as analogical questions: inferential fluency and persuasion 促销短语作为类比问题: 推论流畅性和说服力

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-02-29

PREAI

Ku, Hsuan-Hsuanv; Chen, Mei-Ju

Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-02-07

PREAI

Ku, Hsuan-Hsuan; Wang, Szu-Han; Chiang, Hao-Wei

Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion

hospitality marketing management

IF3

2019-09-06

PREAI

Ku, Hsuan-Hsuan; Huang, Chung-Yi; Shen, Zu-Rong

Consumer affects when making undesirable purchases to meet the minimum purchase requirement: Decision-related variables as moderators

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2018-12-05

OAAI

Ku, Hsuan-Hsuan

Framing effects of per-person versus aggregate prices in group meals 集体用餐中人均价格与总价格的框架效应

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2018-11-23

OAAI

Ku, Hsuan-Hsuan; Hung, Ya-Chun

Reminding customers to be loyal: does message framing matter?提醒客户忠诚: 消息框架重要吗？

EUROPEAN JOURNAL OF MARKETING

IF5.1

2018-01-29

PREAI

Ku, Hsuan-Hsuan; Yang, Po-Hsiang; Chang, Chia-Lun

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-05-08

PREAI

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Huang, Wan-Ting

Prompting additional purchases while providing service: does it offend the customer?

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2016-09-12

PREAI

Ku, Hsuan-Hsuan; Huang, Chih-Yun

Effects of inviting customers to share responsibility in the context of impersonal service

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2015-05-11

PREAI

Ku, Hsuan-Hsuan; Hsu, Ko-Hsin

Decision-contextual and individual influences on scarcity effects

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-07-26

PREAI

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Yang, Yi-Ting; Chung, Tzu-Shao

研究方向