Pinelopi Athanasopoulou - Publications, H-index & Citations

Pinelopi Athanasopoulou

department of sports organization and management

13H指数

36论文数

1.1K被引数

收录论文 8

发表时间

Service profit chain: a systematic literature review on expansions and modifications towards innovative service processes development 服务利润链：关于扩展和创新服务流程发展的系统文献综述

Review of Managerial Science

IF9.6

2025-11-25

PREAI

Filio Kanellopoulou; Apostolos Giovanis; Pinelopi Athanasopoulou; Michael Christofi

Adoption of mobile banking services A comparative analysis of four competing theoretical models

INTERNATIONAL JOURNAL OF BANK MARKETING

IF6.9

2019-07-01

PREAI

Giovanis, Apostolos; Athanasopoulou, Pinelopi; Assimakopoulos, Costas; Sarmaniotis, Christos

Consumer-brand relationships and brand loyalty in technology-mediated services

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-01-01

PREAI

Giovanis, Apostolos N.; Athanasopoulou, Pinelopi

Gen Y-ers′ brand loyalty drivers in emerging devices

MARKETING INTELLIGENCE & PLANNING

IF5.4

2017-09-04

PREAI

Giovanis, Apostolos; Athanasopoulou, Pinelopi

The role of service fairness in the service quality - relationship quality - customer loyalty chain An empirical study 服务公平在服务质量-关系质量-顾客忠诚链中的作用实证研究

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2015-11-09

PREAI

Giovanis, Apostolos; Athanasopoulou, Pinelopi; Tsoukatos, Evangelos

Marketing strategy decisions for brand extension success

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-09-11

PREAI

Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; Avlonitis, George J.

The development of new sponsorship deals as new business-to-business services 作为新的企业对企业服务的新赞助交易的发展

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2015-06-01

PREAI

Athanasopoulou, Pinelopi; Sarli, Elena

Relationship quality: a critical literature review and research agenda

EUROPEAN JOURNAL OF MARKETING

IF5.1

2009-05-29

314

PREAI

Athanasopoulou, Pinelopi

研究方向