Kevin E. Voss - Publications, H-index & Citations

Kevin E. Voss

Oklahoma State University

23H指数

54论文数

3.9K被引数

收录论文 25

发表时间

Price volatility and brand alliance 价格波动与品牌联盟

journal of product and brand management

IF0

2025-10-28

PREAI

Minjoo Kim; Kevin E. Voss

The effect of brand alliances across dependent variables and research designs: A meta-analysis 品牌联盟对因变量的影响及研究设计：一项元分析

JOURNAL OF BUSINESS RESEARCH

IF9.8

2025-03-01

PREAI

Voss, Kevin E.; Mohan, Mayoor; Jung, Jin Ho; Jimenez, Fernando R.

Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-05-30

OAAI

Voss, Kevin

Composite-based and covariance-based structural equations modeling: moving forward by changing the dialogue

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-04-20

PREAI

Voss, Kevin E.

Competing cues in brand alliance advertisements

JOURNAL OF BUSINESS RESEARCH

IF9.8

2022-10-01

PREAI

Voss, Kevin E.; Li, Ying Ying; Song, YoungOk Sunny

Conjunctionitis: a call for clarity in construct definitions

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-04-13

PREAI

Voss, Kevin E.; Zablah, Alex R.; Huang, Yu-Shan (Sandy); Chakraborty, Goutam

Integrating reciprocity into a social exchange model of inter-firm B2B relationships

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2019-10-07

PREAI

Voss, Kevin E.; Tanner, Emily C.; Mohan, Mayoor; Lee, Yong-Ki; Kim, Hong Keun

Brand identification, cause-brand alliances and perceived cause controversy 品牌识别、原因-品牌联盟和感知原因争议

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2019-06-06

PREAI

Vahdati, Yasamin; Voss, Kevin E.

Consumer preference for national &ITvs&IT. private brands: The influence of brand engagement and self-concept threat 消费者对国家、itv和IT的偏好。自有品牌: 品牌参与和自我概念威胁的影响

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-03-01

PREAI

Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; Voss, Kevin E.

Corporate brands as brand allies 作为品牌盟友的企业品牌

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2018-02-12

PREAI

Mohan, Mayoor; Voss, Kevin E.; Jimenez, Fernando R.; Gammoh, Bashar S.

Automated Bone Segmentation and Surface Evaluation of a Small Animal Model of Post-Traumatic Osteoarthritis

ANNALS OF BIOMEDICAL ENGINEERING

IF5.4

2017-01-17

PREAI

Ramme, Austin J.; Voss, Kevin; Lesporis, Jurinus; Lendhey, Matin S.; Coughlin, Thomas R.; Strauss, Eric J.; Kennedy, Oran D.

Managerial disposition and front-end innovation success

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-01-01

PREAI

Mohan, Mayoor; Voss, Kevin E.; Jimenez, Fernando R.

Corporate brand effects in brand alliances

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-10-01

PREAI

Voss, Kevin E.; Mohan, Mayoor

Good times, bad times: the stock market performance of firms that own high value brands

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-05-09

PREAI

Voss, Kevin; Mohan, Mayoor

An Alternative Approach to the Measurement of Emotional Attachment

PSYCHOLOGY & MARKETING

IF9.1

2014-04-10

PREAI

Jimenez, Fernando R.; Voss, Kevin E.

A classification schema of co-production of goods: an open-systems perspective

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-11-11

PREAI

Jimenez, Fernando R.; Voss, Kevin E.; Frankwick, Gary L.

Alliance competence The moderating role of valence of alliance experience

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-05-24

PREAI

Gammoh, Bashar S.; Voss, Kevin E.

A proposed procedure for construct definition in marketing

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-02-08

PREAI

Gilliam, David A.; Voss, Kevin

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

PSYCHOLOGY & MARKETING

IF9.1

2012-11-12

PREAI

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang

Voss wins the Presidency! A commentary essay on Predicting elections from biographical information about candidates: A test of the index method 沃斯赢得总统职位!关于从候选人的传记信息预测选举的评论文章: 索引方法的测试

JOURNAL OF BUSINESS RESEARCH

IF9.8

2011-04-01

PREAI

Voss, Kevin E.

研究方向