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H

Herbert Woratschek

University of Bayreuth

24H指数
301论文数
2.5K被引数
收录论文 21
发表时间
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Categorizing engagement behavior in sport brand communities - an empirical study informed by social practice theory
errSPORT MANAGEMENT REVIEW
IF3.8
err2024-04-09
err1
errOAAI
errStegmann, Pascal; Stroebel, Tim; Woratschek, Herbert
err分享
err收藏
How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-03-01
err5
PREAI
errKullak, Franziska S.; Baier, Daniel; Woratschek, Herbert
err分享
err收藏
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2022-11-09
err14
PREAI
errSchoenberner, Jan; Woratschek, Herbert
err分享
err收藏
Toward a Sport Ecosystem Logic
errsport management review
IF3.5
err2022-11-01
err23
PREAI
errBuser, Markus; Woratschek, Herbert; Dickson, Geoff; Schonberner, Jan
err分享
err收藏
Shaping market systems for social change in emerging economies
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-01-01
err15
PREAI
errKullak, Franziska S.; Fehrer, Julia A.; Baker, Jonathan J.; Woratschek, Herbert; Sam-Cobbah, Joana
err分享
err收藏
Hidden agenda in sport sponsorship - The influence of managers' personal objectives on sport sponsorship decisions
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-03-29
err10
PREAI
errSchonberner, Jan; Woratschek, Herbert; Ellert, Guido
err分享
err收藏
The sport cluster concept as middle-range theory for the sport value framework
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err39
PREAI
errGerke, Anna; Woratschek, Herbert; Dickson, Geoff
err分享
err收藏
Introducing branded communities in sport for building strong brand relations in social media在体育运动中引入品牌社区，在社交媒体中建立强大的品牌关系
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err69
errOAAI
errPopp, Bastian; Woratschek, Herbert
err分享
err收藏
'Going the extra mile' in resource integration: evolving a concept of sport sponsorship as an engagement platform
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2020-09-24
err23
PREAI
errBuser, Markus; Woratschek, Herbert; Schoenberner, Jan
err分享
err收藏
Understanding sport sponsorship decision-making - an exploration of the roles and power bases in the sponsors' buying center
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2020-06-15
err6
PREAI
errSchoenberner, Jan; Woratschek, Herbert; Buser, Markus
err分享
err收藏
Determining customer satisfaction and loyalty from a value co-creation perspective
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2019-04-22
err71
PREAI
errWoratschek, Herbert; Horbel, Chris; Popp, Bastian
err分享
err收藏
How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2018-08-02
err20
PREAI
errKaiser, Mario; Stroebel, Tim; Woratschek, Herbert; Durchholz, Christian
err分享
err收藏
A systemic logic for platform business models平台商业模式的系统逻辑
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2018-07-13
err81
errOAAI
errFehrer, Julia A.; Woratschek, Herbert; Brodie, Roderick J.
err分享
err收藏
Dynamics and drivers of customer engagement: within the dyad and beyond
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2018-05-24
err95
PREAI
errFehrer, Julia A.; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
err分享
err收藏
Consumers' relationships with brands and brand communities - The multifaceted roles of identification and satisfaction
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-03-01
err52
errOAAI
errPopp, Bastian; Woratschek, Herbert
err分享
err收藏
Consumer-brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-02-28
err99
errOAAI
errPopp, Bastian; Woratschek, Herbert
err分享
err收藏
How context shapes value co-creation: spectator experience of sport events
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2016-12-01
err74
errOAAI
errHorbel, Chris; Popp, Bastian; Woratschek, Herbert; Wilson, Bradley
err分享
err收藏
Is it really all about money? A study on incentives in elite team sports
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2016-07-21
err24
errOAAI
errMaier, Christopher; Woratschek, Herbert; Stroebel, Tim; Popp, Bastian
err分享
err收藏
The sport value framework - a new fundamental logic for analyses in sport management
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2014-02-17
err142
errOAAI
errWoratschek, Herbert; Horbel, Chris; Popp, Bastian
err分享
err收藏
Resource integration
errmarketing theory and practice
IF2.8
err2012-04-03
err145
errOAAI
errKleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie; Hughes, Tim; Peters, Linda D.; Woratschek, Herbert
err分享
err收藏

研究方向

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合作学者
合作期刊
S
S. Roth
H 指数: 54 · 论文数: 604
R
Roderick J. Brodie
H 指数: 53 · 论文数: 218
M
Michael Kleinaltenkamp
H 指数: 33 · 论文数: 333
P
Pennie Frow
H 指数: 33 · 论文数: 59
T
Tim Hughes
H 指数: 27 · 论文数: 167
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