logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
R

Robert Mai

Grenoble Ecole de Management

32H指数
108论文数
3.0K被引数
收录论文 47
发表时间
logo
Eating by Design: The Cutlery Handle Effect设计性饮食：餐具柄效应
errPSYCHOLOGY & MARKETING
IF9.1
err2026-08-01
err0
PREAI
errMona Masoumzadeh; Laurie Balbo; Robert Mai
err分享
err收藏
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation熟悉度反作用效应？厘清重复与事实核查纠正对品牌虚假信息的竞争性影响
errInternational Journal of Research in Marketing
IF7.5
err2026-03-27
err0
errOAAI
errIpek N. Nibat; Olivier Trendel; Robert Mai; Tinka Krüger; Wassili Lasarov; Stefan Hoffmann
err分享
err收藏
Similar but Different: The Differential Implications of Augmented and Virtual Reality Experiences for Raising Engagement towards Climate Change Actions相似但不同：增强现实和虚拟现实体验在提升气候变化行动参与度方面的差异化影响
errComputers in Human Behavior
IF8.9
err2025-09-17
err0
errOAAI
errLuisa Alex; Robert Mai; Philipp A. Rauschnabel
err分享
err收藏
The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns环保参与中的性别悖论：针对相关营销和社会倡导活动的可操作见解
errJournal of the Academy of Marketing Science
IF10.1
err2025-09-01
err0
errOAAI
errSylvie Borau; Robert Mai
err分享
err收藏
How Promoting Access-Based Consumption Provokes Overconsumption推广基于使用的消费如何引发过度消费
errPsychology & Marketing
IF9.1
err2025-04-25
err0
errOAAI
errMelanie Trabandt; Wassili Lasarov; Robert Mai; Stefan Hoffmann
err分享
err收藏
Food categorization determines whether healthier food is inferred to be tastier or less tasty
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2025-01-15
err0
PREAI
errMai, Robert; Trendel, Olivier; Basil, Michael
err分享
err收藏
Carbon footprint tracking apps: The spillover effects of feedback and goal-activating appeals
errECOLOGICAL ECONOMICS
IF6.3
err2024-12-01
err0
PREAI
errLasarov, Wassili; Hoffmann, Stefan; Mai, Robert; Schleich, Joachim
err分享
err收藏
How consumer animosity drives anti-consumption: A multi-country examination of social animosity消费者的敌意如何推动反消费: 对社会敌意的多国考察
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-11-01
err2
errOAAI
errKrueger, Tinka; Hoffmann, Stefan; Nibat, Ipek N.; Mai, Robert; Trendel, Olivier; Goerg, Holger; Lasarov, Wassili
err分享
err收藏
Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2023-12-04
err0
PREAI
errSchumacher, Anika; Mai, Robert
err分享
err收藏
Does one rotten apple always spoil the barrel? The role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-11-01
err3
errOAAI
errSchweitzer, Fiona; Mai, Robert
err分享
err收藏
Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda增强购物现实中的消费者行为。审查、综合和研究议程
errFRONTIERS IN VIRTUAL REALITY
IF3.6
err2022-10-14
err9
errOAAI
errHoffmann, Stefan; Mai, Robert
err分享
err收藏
The backfire effect of sustainable social cues. New evidence on social moral licensing可持续社会线索的逆火效应。社会道德许可的新证据
errECOLOGICAL ECONOMICS
IF6.3
err2022-05-01
err12
PREAI
errLasarov, Wassili; Mai, Robert; Hoffmann, Stefan
err分享
err收藏
Augmented reality-delivered product information at the point of sale: when information controllability backfires增强现实-在销售点提供产品信息: 当信息可控性适得其反时
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-04-07
err21
errOAAI
errHoffmann, Stefan; Joerss, Tom; Mai, Robert; Akbar, Payam
err分享
err收藏
How rich is too rich? Visual design elements in digital marketing communications
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err25
errOAAI
errBashirzadeh, Yashar; Mai, Robert; Faure, Corinne
err分享
err收藏
Nurture or nature? How organizational and individual factors drive corporate entrepreneurial projects
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err19
PREAI
errNiemann, Christoph Constantin; Mai, Robert; Dickel, Petra
err分享
err收藏
A tailored-fit model evaluation strategy for better decisions about structural equation models
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2021-12-01
err45
errOAAI
errMai, Robert; Niemand, Thomas; Kraus, Sascha
err分享
err收藏
Catalytic Tar Conversion in Two Different Hot Syngas Cleaning Systems
errCATALYSTS
IF4
err2021-10-13
err3
errOAAI
errStraczewski, Grazyna; Mai, Robert; Gerhards, Uta; Garbev, Krassimir; Leibold, Hans
err分享
err收藏
What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior
errJOURNAL OF SMALL BUSINESS MANAGEMENT
IF6
err2021-09-24
err11
PREAI
errMai, Robert; Dickel, Petra
err分享
err收藏
The double-edged sword of intricate idea enactment in product development
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-08-01
err3
errOAAI
errSchweitzer, Fiona; Mai, Robert
err分享
err收藏
When drivers become inhibitors of organic consumption: the need for a multistage view当驾驶员成为有机消费的抑制剂时: 需要多阶段视图
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-06-26
err20
PREAI
errMai, Robert; Hoffmann, Stefan; Balderjahn, Ingo
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
S
Sascha Kraus
H 指数: 105 · 论文数: 595
U
Ulrich Schmidt
H 指数: 68 · 论文数: 854
H
Holger Görg
H 指数: 62 · 论文数: 468
B
Bodo B. Schlegelmilch
H 指数: 59 · 论文数: 335
P
Peter E. H. Schwarz
H 指数: 53 · 论文数: 1.2K
查看更多