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H

Harish Kumar

Great Lakes Institute of Management

11H指数
39论文数
699被引数
收录论文 12
发表时间
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Seeing is believing, owning is engaging: how augmented reality enhances psychological ownership and brand connection眼见为实，拥有即参与：增强现实如何提升心理所有权和品牌联结
errBEHAVIOUR & INFORMATION TECHNOLOGY
IF3.1
err2026-07-22
err0
PREAI
errVahideh Arghashi; Harish Kumar; Kayhan Tajeddini
err分享
err收藏
Distance between 'them' and 'us': identity stigmatization in the age of consumer inclusion“他们”与“我们”之间的距离：消费者包容时代的身份污名化
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-11-01
err0
PREAI
errTuli, Nikhita; Kumar, Harish; Upadhyay, Saurabh; Ciszek, E.
err分享
err收藏
Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective理解增强现实的沉浸式体验和隐私关注如何影响消费者反应：一种认知视角
errJournal of Retailing and Consumer Services
IF13.1
err2025-07-17
err0
errOAAI
errVirginie Lavoye; Harish Kumar
err分享
err收藏
Inclusive marketing: A review and research agenda包容性营销：回顾与研究议程
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err1
PREAI
errTuli, Nikhita; Srivastava, Vibhava; Kumar, Harish
err分享
err收藏
A holistic framework for consumer usage modes of augmented reality marketing in retailing零售业增强现实营销消费者使用模式的整体框架
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-09-01
err0
PREAI
errCaboni, Federica; Basile, Vincenzo; Kumar, Harish; Agarwal, Diksha
err分享
err收藏
ARvolution: Decoding consumer motivation and value dimensions in augmented reality
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err23
errOAAI
errSchultz, Carsten D.; Kumar, Harish
err分享
err收藏
Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2024-04-26
err0
PREAI
errUpadhyay, Saurabh; Tuli, Nikhita; Kumar, Harish
err分享
err收藏
Navigating services for consumers with disabilities: a comprehensive review and conceptual framework
errJOURNAL OF SERVICES MARKETING
IF4.5
err2023-09-15
err7
PREAI
errTuli, Nikhita; Srivastava, Ritu; Kumar, Harish
err分享
err收藏
Exploring the role of augmented reality as a new brand advocate
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-29
err15
PREAI
errKumar, Harish; Tuli, Nikhita; Singh, Rajesh Kumar; Arya, Vikas; Srivastava, Ritu
err分享
err收藏
Meta-analysis of augmented reality marketing增强现实营销的元分析
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-09-27
err55
PREAI
errKumar, Harish; Gupta, Parul; Chauhan, Sumedha
err分享
err收藏
Exploring the role of augmented reality in online impulse behaviour
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-05-17
err31
PREAI
errKumar, Harish; Srivastava, Ritu
err分享
err收藏
Augmented reality in online retailing: a systematic review and research agenda在线零售中的增强现实: 系统回顾和研究议程
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-09-06
err97
PREAI
errKumar, Harish
err分享
err收藏

研究方向

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合作学者
合作期刊
K
Kayhan Tajeddini
H 指数: 36 · 论文数: 108
S
Sumedha Chauhan
H 指数: 21 · 论文数: 70
P
Parul Gupta
H 指数: 20 · 论文数: 78
V
Vikas Arya
H 指数: 18 · 论文数: 67
C
Carsten D. Schultz
H 指数: 18 · 论文数: 87
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