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M

Marc Fetscherin

Rollins College

31H指数
105论文数
4.8K被引数
收录论文 19
发表时间
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Guest editorial: 30 years of brand relationship research
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-07-30
err2
errOAAI
errFetscherin, Marc
err分享
err收藏
Meatless Revolution: Exploring Consumers' Perception of Meat Alternatives
errJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
err2024-07-11
err0
PREAI
errFetscherin, M.; Kiefer, K.; Braun-Herr, A. N. Sarah
err分享
err收藏
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-09-16
err2
PREAI
errCayolla, Ricardo; Biscaia, Rui; Baumeister, Roy F.; Fetscherin, Marc; Brito-Costa, Sonia; Duarte, Isabel C.; Castelo-Branco, Miguel
err分享
err收藏
Brand love and brand addiction and their effects on consumers' negative behaviors品牌喜爱、品牌成瘾及其对消费者消极行为的影响
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-10-13
err16
PREAI
errJunaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; Hou, Fujun
err分享
err收藏
Exploring masstige brands' antecedents and outcomes
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-09-26
err15
PREAI
errRodrigues, Paula; Sousa, Ana; Fetscherin, Marc; Borges, Ana Pinto
err分享
err收藏
Special Issue: Consumer brand relationships Guest editorial
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-04-28
err25
errOAAI
errFetscherin, Marc; Veloutsou, Cleopatra; Guzman, Francisco
err分享
err收藏
Anti-consumption in the context of brand relationships
errSTRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE
IF4
err2021-01-08
err10
PREAI
errFetscherin, Marc; Raghabendra, P.
err分享
err收藏
Brand forgiveness
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-08-19
err82
PREAI
errFetscherin, Marc; Sampedro, Alexandra
err分享
err收藏
The five types of brand hate: How they affect consumer behavior
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-08-01
err135
PREAI
errFetscherin, Marc
err分享
err收藏
Latest research on brand relationships: introduction to the special issue
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-03-11
err85
errOAAI
errFetscherin, Marc; Guzman, Francisco; Veloutsou, Cleopatra; Cayolla, Ricardo Roseira
err分享
err收藏
Trajectories of brand hate品牌仇恨的轨迹
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-03-07
err130
errOAAI
errZarantonello, Lia; Romani, Simona; Grappi, Silvia; Fetscherin, Marc
err分享
err收藏
Determinants and outcomes of brand hate品牌仇恨的决定因素和结果
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-03-20
err244
PREAI
errHegner, Sabrina M.; Fetscherin, Marc; van Delzen, Marianne
err分享
err收藏
Special Issue: Consumer brand relationships
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-09-19
err4
errOAAI
errFetscherin, Marc; Cayolla, Ricardo Roseira; Guzman, Francisco; Veloutsou, Cleopatra
err分享
err收藏
The medical tourism index: Scale development and validation
errTOURISM MANAGEMENT
IF12.4
err2016-02-01
err169
PREAI
errFetscherin, Marc; Stephano, Renee-Marie
err分享
err收藏
How are brand names of Chinese companies perceived by Americans?美国人如何看待中国公司的品牌名称？
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2015-04-20
err16
PREAI
errFetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; Abbott, Rachael
err分享
err收藏
Consumer brand relationships research: A bibliometric citation meta-analysis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2015-02-01
err331
PREAI
errFetscherin, Marc; Heinrich, Daniel
err分享
err收藏
Corporate branding: an interdisciplinary literature review
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-05-25
err114
PREAI
errFetscherin, Marc; Usunier, Jean-Claude
err分享
err收藏
A study of visual puffery in fragrance advertising Is the message sent stronger than the actual scent?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-02-10
err39
PREAI
errToncar, Mark; Fetscherin, Marc
err分享
err收藏
Corporate Social Responsibility in Emerging Markets The Importance of the Governance Environment
errMANAGEMENT INTERNATIONAL REVIEW
IF4.1
err2010-09-11
err152
PREAI
errLi, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, Christoph; Yeh, Kuang
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
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Roy F. Baumeister
H 指数: 180 · 论文数: 1.0K
A
Adamantios Diamantopoulos
H 指数: 79 · 论文数: 278
M
Miguel Castelo‐Branco
H 指数: 60 · 论文数: 892
I
Ilan Alon
H 指数: 57 · 论文数: 409
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
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