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L

Lia Zarantonello

roehampton university

24H指数
75论文数
8.5K被引数
收录论文 22
发表时间
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How nostalgia in advertising increases brand love: a cross-country study广告中的怀旧情绪如何增加品牌爱: 一项跨国研究
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-07-30
err1
PREAI
errGrappi, Silvia; Pauwels-Delassus, Veronique; Pedeliento, Giuseppe; Zarantonello, Lia
err分享
err收藏
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer-brand relationships
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-05-01
err6
PREAI
errMazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia
err分享
err收藏
How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook在社交媒体上进行品牌传播的说服力如何？来自Facebook消费者参与度分析的证据
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2023-12-21
err4
PREAI
errMangio, Federico; Pedeliento, Giuseppe; Andreini, Daniela; Zarantonello, Lia
err分享
err收藏
How technological and natural consumption experiences impact consumer well-being: The role of consumer mindfulness and fatigue技术和自然消费体验如何影响消费者福祉: 消费者正念和乏力的作用
errPSYCHOLOGY & MARKETING
IF9.1
err2023-10-17
err4
errOAAI
errZarantonello, Lia; Grappi, Silvia; Formisano, Marcello
err分享
err收藏
Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err1
PREAI
errGrazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia
err分享
err收藏
Brand passion: a systematic review and future research agenda品牌激情: 系统回顾与未来研究议程
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2023-04-22
err13
PREAI
errGilal, Faheem Gul; Paul, Justin; Thomas, Asha; Zarantonello, Lia; Gilal, Rukhsana Gul
err分享
err收藏
Information Technologies and Consumers' Well-Being: Latest Research and Future Research Directions
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2023-04-05
err3
errOAAI
errBenvenuti, Martina; Scarpi, Daniele; Zarantonello, Lia
err分享
err收藏
Experiences and happiness: The role of gender
errPSYCHOLOGY & MARKETING
IF9.1
err2022-05-27
err17
errOAAI
errBrakus, J. Josko; Chen, Weifeng; Schmitt, Bernd; Zarantonello, Lia
err分享
err收藏
Experiential AR/VR: a consumer and service framework and research agenda
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-03-28
err26
PREAI
errZarantonello, Lia; Schmitt, Bernd H.
err分享
err收藏
A crescendo model: designing food experiences for psychological well-being
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-07-30
err11
errOAAI
errZarantonello, Lia; Grappi, Silvia; Formisano, Marcello; Schmitt, Bernd H.
err分享
err收藏
Psychological Underpinnings of Brands
errANNUAL REVIEW OF PSYCHOLOGY
IF0
err2021-01-04
err28
errOAAI
errBagozzi, Richard P.; Romani, Simona; Grappi, Silvia; Zarantonello, Lia
err分享
err收藏
Brand Hate: Navigating consumer negativity in the digital world
errPSYCHOLOGY & MARKETING
IF9.1
err2020-08-20
err4
PREAI
errZarantonello, Lia
err分享
err收藏
Consumer negativity towards brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-08-19
err1
PREAI
errGrappi, Silvia; Zarantonello, Lia; Romani, Simona
err分享
err收藏
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-10-01
err65
errOAAI
errAndreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara
err分享
err收藏
Trajectories of brand hate品牌仇恨的轨迹
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-03-07
err130
errOAAI
errZarantonello, Lia; Romani, Simona; Grappi, Silvia; Fetscherin, Marc
err分享
err收藏
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale在品牌价值共创过程中，你的客户有多大价值？客户共同创造价值 (CCCV) 量表的开发
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-01-01
err222
errOAAI
errMerz, Michael A.; Zarantonello, Lia; Grappi, Silvia
err分享
err收藏
Brand hate
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-03-21
err256
PREAI
errZarantonello, Lia; Romani, Simona; Grappi, Silvia; Bagozzi, Richard P.
err分享
err收藏
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism消费者的报复!品牌道德违规如何导致消费者反品牌行动
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2015-10-30
err161
PREAI
errRomani, Simona; Grappi, Silvia; Zarantonello, Lia; Bagozzi, Richard P.
err分享
err收藏
The impact of event marketing on brand equity The mediating roles of brand experience and brand attitude事件营销对品牌资产的影响品牌体验与品牌态度的中介作用
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err162
PREAI
errZarantonello, Lia; Schmitt, Bernd H.
err分享
err收藏
From experiential psychology to consumer experience从体验心理学到消费者体验
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2014-09-23
err262
PREAI
errSchmitt, Bernd; Brakus, J. Josko; Zarantonello, Lia
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Richard P. Bagozzi
H 指数: 122 · 论文数: 518
J
Justin Paul
H 指数: 89 · 论文数: 295
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
K
Kamel Jedidi
H 指数: 35 · 论文数: 122
S
Simona Romani
H 指数: 32 · 论文数: 134
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