Hsin‐Hsien Liu - Publications, H-index & Citations

Hsin‐Hsien Liu

national university kaohsiung

17H指数

43论文数

696被引数

收录论文 13

发表时间

Partitioned or All-Inclusive Pricing? It Depends on the Brand-Customer Relationship Type 分区定价还是全包定价？这取决于品牌-顾客关系类型

PSYCHOLOGY & MARKETING

IF9.1

2026-04-01

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi; Chen, Xin-Yi

The Impact of Regulatory Focus on the Inaction Inertia Effect 调节焦点对不行动惯性效应的影响

PSYCHOLOGY & MARKETING

IF9.1

2025-02-24

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

Analysis of Environmental Factors on Intersection Accidents

SUSTAINABILITY

IF3.3

2022-02-03

OAAI

Lin, Da-Jie; Yang, Jia-Rong; Liu, Hsin-Hsien; Chiang, Hsiu-Sen; Wang, Lin-Yao

Effects of quantity promotional frames on inaction inertia 数量促销框架对无为惯性的影响

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2021-10-12

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

The effects of pricing strategy on upgrade intentions

MARKETING INTELLIGENCE & PLANNING

IF5.4

2021-03-24

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

Payment formats and hedonic consumption

PSYCHOLOGY & MARKETING

IF9.1

2020-09-03

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

Effects of comparability of promotions on inaction inertia

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-07-04

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

The effects of promotional package frames and price strategies on inaction inertia

PSYCHOLOGY & MARKETING

IF9.1

2018-10-31

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach

PSYCHOLOGY & MARKETING

IF9.1

2017-11-07

PREAI

Chen, Yi-Min; Liu, Hsin-Hsien; Chiu, Yu-Chun

A comprehensive analysis of factors leading to speeding offenses among large-truck drivers

TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR

IF4.4

2016-04-01

PREAI

Tseng, Chien-Ming; Yeh, Ming-Shan; Tseng, Li-Yung; Liu, Hsin-Hsien; Lee, Min-Chi

The factors of female taxi drivers' speeding offenses in Taiwan

TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR

IF4.4

2015-07-01

PREAI

Yeh, Ming-Shan; Tseng, Chien-Ming; Liu, Hsin-Hsien; Tseng, Li-Shing

The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2015-03-01

PREAI

Liu, Hsin-Hsien; Chou, Hsuan-Yi

Information Format-Option Characteristics Compatibility and the Compromise Effect

PSYCHOLOGY & MARKETING

IF9.1

2008-08-01

PREAI

Chang, Chung-Chau; Liu, Hsin-Hsien

研究方向