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J

Jesse King

California State University, Chico

9H指数
30论文数
528被引数
收录论文 9
发表时间
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Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-11-08
err0
PREAI
errMadrigal, Robert; King, Jesse
err分享
err收藏
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
errJOURNAL OF ADVERTISING
IF7
err2024-02-12
err2
PREAI
errMadrigal, Robert; Soule, Catherine Anne Armstrong; King, Jesse
err分享
err收藏
The health halo of morality- and purity-signifying brand names道德和纯洁的健康光环标志着品牌名称
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-01-27
err15
PREAI
errAmos, Clinton; King, Jesse; King, Skyler
err分享
err收藏
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err10
PREAI
errMadrigal, Robert; King, Jesse
err分享
err收藏
Are you with us or against us? The role of threat and anger in sport sponsorship
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err16
PREAI
errBee, Colleen; King, Jesse; Stornelli, Jason
err分享
err收藏
Improved Articulation of Incongruent Sponsor-Property Partnerships Using Analogy
errsport management review
IF3.5
err2018-09-01
err4
PREAI
errKing, Jesse; Madrigal, Robert
err分享
err收藏
Creative Analogy As a Means of Articulating Incongruent Sponsorships
errJOURNAL OF ADVERTISING
IF7
err2017-12-06
err20
PREAI
errMadrigal, Robert; King, Jesse
err分享
err收藏
Managing the downside effect of a productivity orientation
errJOURNAL OF SERVICES MARKETING
IF4.5
err2016-04-11
err11
PREAI
errYe, Jun; King, Jesse
err分享
err收藏
The affect heuristic in early judgments of product innovations
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-09-15
err29
errOAAI
errKing, Jesse; Slovic, Paul
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Paul Slovic
H 指数: 141 · 论文数: 708
R
Robert Madrigal
H 指数: 26 · 论文数: 71
C
Clinton Amos
H 指数: 17 · 论文数: 64
J
Jun Ye
H 指数: 11 · 论文数: 82
C
Catherine A. Armstrong Soule
H 指数: 7 · 论文数: 29
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