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R

Robert Madrigal

California State University System

26H指数
71论文数
4.4K被引数
收录论文 14
发表时间
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Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-11-08
err0
PREAI
errMadrigal, Robert; King, Jesse
err分享
err收藏
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
errJOURNAL OF ADVERTISING
IF7
err2024-02-12
err2
PREAI
errMadrigal, Robert; Soule, Catherine Anne Armstrong; King, Jesse
err分享
err收藏
Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-07-04
err15
PREAI
errReich, Brandon J.; Campbell, Troy; Madrigal, Robert
err分享
err收藏
Improved Articulation of Incongruent Sponsor-Property Partnerships Using Analogy
errsport management review
IF3.5
err2018-09-01
err4
PREAI
errKing, Jesse; Madrigal, Robert
err分享
err收藏
Creative Analogy As a Means of Articulating Incongruent Sponsorships
errJOURNAL OF ADVERTISING
IF7
err2017-12-06
err20
PREAI
errMadrigal, Robert; King, Jesse
err分享
err收藏
Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2014-04-01
err47
PREAI
errXie, Guang-Xin; Madrigal, Robert; Boush, David M.
err分享
err收藏
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions消费者不确定性: 预期情绪对矛盾心理、态度和意图的影响
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2013-09-19
err45
PREAI
errBee, Colleen C.; Madrigal, Robert
err分享
err收藏
IT'S NOT WHETHER YOU WIN OR LOSE; IT'S HOW THE GAME IS PLAYED The Influence of Suspenseful Sports Programming on Advertising
errJOURNAL OF ADVERTISING
IF7
err2012-04-01
err34
PREAI
errBee, Colleen C.; Madrigal, Robert
err分享
err收藏
The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
errMEDIA PSYCHOLOGY
IF2.6
err2011-09-15
err25
PREAI
errMadrigal, Robert; Bee, Colleen; Chen, Johnny; Labarge, Monica
err分享
err收藏
Moderating and Mediating Effects of Team Identification in Regard to Causal Attributions and Summary Judgments Following a Game Outcome
errsport management review
IF3.5
err2008-11-01
err93
PREAI
errMadrigal, Robert; Chen, Johnny
err分享
err收藏
Hot vs. cold cognitions and consumers' reactions to sporting event outcomes
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-10-23
err49
PREAI
errMadrigal, Robert
err分享
err收藏
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
errPSYCHOLOGY & MARKETING
IF9.1
err2008-05-08
err89
PREAI
errMadrigal, Robert; Boush, David M.
err分享
err收藏
Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship
errPSYCHOLOGY & MARKETING
IF9.1
err2001-01-01
err355
PREAI
errMadrigal, R
err分享
err收藏
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
errJOURNAL OF ADVERTISING
IF7
err2000-12-01
err319
PREAI
errMadrigal, R
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David M. Boush
H 指数: 18 · 论文数: 46
B
Brandon Reich
H 指数: 11 · 论文数: 29
C
Colleen Bee
H 指数: 11 · 论文数: 35
J
Jesse King
H 指数: 9 · 论文数: 30
T
Troy Campbell
H 指数: 9 · 论文数: 43
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