Michela Mingione - Publications, H-index & Citations

Michela Mingione

University of Rome Tor Vergata

11H指数

28论文数

442被引数

收录论文 10

发表时间

The metaverse experience: A scale development study

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-08-26

PREAI

Mingione, Michela; Mattia, Giovanni; Materia, Margherita; Pedeliento, Giuseppe

Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers

JOURNAL OF MARKETING ANALYTICS

IF3.5

2024-05-30

PREAI

Mingione, M.; Mattia, G.; Podnar, K.; Capranica, L.

How to build a conscientious corporate brand together with business partners: A case study of Unilever

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-02-01

OAAI

Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; Markovic, Stefan

Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour

JOURNAL OF ISLAMIC MARKETING

IF4.7

2021-06-17

PREAI

Samad, Sarminah; Kashif, Muhammad; Wijeneyake, Shanika; Mingione, Michela

Challenges of corporate brand building and management in a state owned enterprise

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-04-24

PREAI

Cullinan, Justine Alexandra; Abratt, Russell; Mingione, Michela

Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands

hospitality marketing management

IF3

2020-04-21

PREAI

Mingione, Michela; Abratt, Russell

'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-03-01

PREAI

Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets

hospitality marketing management

IF3

2019-11-25

PREAI

Mingione, Michela; Leoni, Luna

Corporate identity, strategy and change

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-01-25

PREAI

Abratt, Russell; Mingione, Michela

Inquiry into corporate brand alignment: a dialectical analysis and directions for future research

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2015-08-17

PREAI

Mingione, Michela

研究方向