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R

Russell Abratt

george mason university

47H指数
190论文数
7.0K被引数
收录论文 37
发表时间
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Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility (vol. 32, pg. 418, 2025)认真负责的企业品牌：组织目标、组织文化、品牌真实性和企业社会责任的作用（卷. 32，页. 418，2025）
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-11-01
err0
PREAI
errAbratt, Russell; Quaye, Emmanuel Silva; Kleyn, Nicola
err分享
err收藏
The impact of brand inauthenticity on consumer emotional and behavioral responses品牌不真实对消费者情感和行为反应的影响
errjournal of product and brand management
IF0
err2025-10-16
err0
PREAI
errJessica Hoppner; Russell Abratt; Ryan White
err分享
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Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2022-05-18
err24
PREAI
errQuaye, Emmanuel Silva; Taoana, Cleopatra; Abratt, Russell; Anabila, Peter
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Challenges of corporate brand building and management in a state owned enterprise
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-04-24
err2
PREAI
errCullinan, Justine Alexandra; Abratt, Russell; Mingione, Michela
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Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands
errhospitality marketing management
IF3
err2020-04-21
err25
PREAI
errMingione, Michela; Abratt, Russell
err分享
err收藏
Social media influence on the B2B buying process社交媒体对B2B购买过程的影响
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-08-05
err51
errOAAI
errDiba, Hoda; Vella, Joseph M.; Abratt, Russell
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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-05-28
err35
PREAI
errNilssen, Ragna; Bick, Geoff; Abratt, Russell
err分享
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Building a human brand: Brand anthropomorphism unravelled打造人类品牌: 品牌拟人化的解开
errBUSINESS HORIZONS
IF7
err2018-05-01
err59
PREAI
errPortal, Sivan; Abratt, Russell; Bendixen, Michael
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Stakeholder engagement in corporate reporting: towards building a strong reputation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-04-11
err14
PREAI
errBlackburn, Nivea; Hooper, Val; Abratt, Russell; Brown, Judy
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Managing across a corporate and product brand portfolio: evidence from a large South African service organization
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-02-12
err15
errOAAI
errSevel, Louise; Abratt, Russell; Kleyn, Nicola
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Brands that do good: insight into social brand equity做好事的品牌: 洞察社会品牌资产
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-09-11
err42
PREAI
errNaidoo, Claire; Abratt, Russell
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The behavioral consequences of internal brand management among frontline employees
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-05-15
err54
errOAAI
errDu Preez, Rose; Bendixen, Michael; Abratt, Russell
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Corporate identity, strategy and change
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-01-25
err20
PREAI
errAbratt, Russell; Mingione, Michela
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Reducing reputational risk Evaluating stakeholder salience and prioritising stakeholder claims
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-09-05
err8
PREAI
errBenn, Shaun; Abratt, Russell; Kleyn, Nicola
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17th International Corporate Identity Group (ICIG) symposium
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err1
errOAAI
errBalmer, John M. T.; Abratt, Russell; Kleyn, Nicola
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The perceptions of supplier-buyer relations and its affect on the corporate brand
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err10
PREAI
errFlax, Jeremy; Bick, Geoff; Abratt, Russell
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Corporate brands and corporate marketing: Emerging trends in the big five eco-system
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err7
errOAAI
errBalmer, John M. T.; Abratt, Russell; Kleyn, Nicola
err分享
err收藏
Corporate identity, corporate branding and corporate reputations Reconciliation and integration企业形象、企业品牌和企业声誉的协调和整合
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-07-20
err288
errOAAI
errAbratt, Russell; Kleyn, Nicola
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Building a Strong Corporate Ethical Identity: KEY FINDINGS FROM SUPPLIERS
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2012-04-01
err22
errOAAI
errKleyn, Nicola; Abratt, Russell; Chipp, Kerry; Goldman, Michael
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Storytelling in reputation management: the case of Nashua Mobile South Africa
errMANAGEMENT DECISION
IF5.1
err2011-03-29
err14
PREAI
errMittins, Merlyn; Abratt, Russell; Christie, Peter
err分享
err收藏

研究方向

暂无研究方向
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