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C

Carsten Baumgarth

berlin school of economics & law

23H指数
241论文数
2.7K被引数
收录论文 15
发表时间
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Welcome, new brand colleague! A conceptual framework for efficient and effective human-AI co-creation for creative brand voice欢迎，新品牌同事！高效且有效的人机共创创意品牌声音的概念框架
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-05-14
err0
errOAAI
errKirkby, Alexandra; Baumgarth, Carsten; Henseler, Jorg
err分享
err收藏
Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-03-01
err0
errOAAI
errLambrecht, Anja; Baumgarth, Carsten; Henseler, Joerg
err分享
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To disclose or not disclose, is no longer the question - effect of AI-disclosed brand voice on brand authenticity and attitude披露或不披露，不再是问题 -- AI披露的品牌声音对品牌真实性和态度的影响
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-06-20
err19
errOAAI
errKirkby, Alexandra; Baumgarth, Carsten; Henseler, Joerg
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
errJOURNAL OF WORLD BUSINESS
IF8.8
err2022-08-01
err16
errOAAI
errKusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten
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Fresh perspectives on brand management
errhospitality marketing management
IF3
err2020-11-02
err3
errOAAI
errBaumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J.; Roper, Stuart
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Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-06-01
err24
errOAAI
errKristal, Samuel; Baumgarth, Carsten; Henseler, Jorg
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From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products从古典艺术到都市艺术的注入效应 -- 街头艺术与涂鸦对消费者产品评价的影响
errCREATIVITY AND INNOVATION MANAGEMENT
IF4.2
err2020-02-19
err20
errOAAI
errBaumgarth, Carsten; Wieker, Jenifer Bahati
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Brand play versus Brand attack: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-05-14
err37
errOAAI
errKristal, Samuel; Baumgarth, Carsten; Henseler, Jorg
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Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-05-14
err34
PREAI
errBaumgarth, Carsten
err分享
err收藏
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-02-02
err43
PREAI
errSchmidt, Holger J.; Baumgarth, Carsten
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Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-05-16
err41
errOAAI
errKristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; Henseler, Joerg
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Brand orientation and market orientation - From alternatives to synergy
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-01-01
err207
PREAI
errUrde, Mats; Baumgarth, Carsten; Merrilees, Bill
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How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-11-01
err196
PREAI
errBaumgarth, Carsten; Schmidt, Marco
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Living the brand: brand orientation in the business-to-business sector
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2010-06-01
err166
PREAI
errBaumgarth, Carsten
err分享
err收藏
Replication research's disturbing trend
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2007-04-01
err200
PREAI
errEvanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond; Armstrong, J. Scott
err分享
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研究方向

暂无研究方向
合作学者
合作期刊
J
J. Scott Armstrong
H 指数: 77 · 论文数: 19
J
Jörg Henseler
H 指数: 65 · 论文数: 287
B
Bill Merrilees
H 指数: 43 · 论文数: 230
H
Heiner Evanschitzky
H 指数: 43 · 论文数: 219
S
Stuart Roper
H 指数: 26 · 论文数: 88
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