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B

Bill Merrilees

Griffith University

43H指数
230论文数
8.1K被引数
收录论文 33
发表时间
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Building brands through internal stakeholder engagement and co-creation
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-02-01
err23
PREAI
errMerrilees, Bill; Miller, Dale; Yakimova, Raisa
err分享
err收藏
The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2020-08-01
err6
PREAI
errCooper, Holly; Merrilees, Bill; Miller, Dale
err分享
err收藏
I'm mindfully green: examining the determinants of guest pro-environmental behaviors (PEB) in hotels我是绿色的: 研究酒店客人亲环境行为 (PEB) 的决定因素
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2020-01-08
err70
errOAAI
errDharmesti, Maria; Merrilees, Bill; Winata, Lanita
err分享
err收藏
Companion shopping: the influence on mall brand experiences
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-06-03
err18
PREAI
errMerrilees, Bill; Miller, Dale
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Female franchisees; a lost opportunity for franchising sector growth?
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2018-06-08
err8
PREAI
errThaichon, Park; Weaven, Scott; Quach, Sara; Bodey, Kelli; Merrilees, Bill; Frazer, Lorelle
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How brand-oriented strategy affects the financial performance of B2B SMEs品牌导向战略对B2B中小企业财务绩效的影响
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2018-04-03
err50
PREAI
errAnees-ur-Rehman, Muhammad; Wong, Ho Yin; Sultan, Parves; Merrilees, Bill
err分享
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Customer brand co-creation behavior: conceptualization and empirical validation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-02-27
err69
errOAAI
errFrance, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale
err分享
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Strategic and Operational Perspectives of SME Brand Management: A Typology
errJOURNAL OF SMALL BUSINESS MANAGEMENT
IF6
err2017-12-14
err20
PREAI
errM'zungu, Simon; Merrilees, Bill; Miller, Dale
err分享
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Asian city brand meaning: a Hong Kong perspective
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-09-11
err31
PREAI
errMerrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, Charles Chin Chiu
err分享
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The role of staff engagement in facilitating staff-led value co-creation员工参与在促进员工主导的价值共同创造中的作用
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2017-04-18
err45
errOAAI
errMerrilees, Bill; Miller, Dale; Yakimova, Raisa
err分享
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Mall brand meaning: an experiential branding perspective商场品牌意义: 体验式品牌塑造视角
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-05-16
err26
PREAI
errMerrilees, Bill; Miller, Dale; Shao, Wei
err分享
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An integrated model of customer-brand engagement: Drivers and consequences
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-02-26
err182
PREAI
errFrance, Cassandra; Merrilees, Bill; Miller, Dale
err分享
err收藏
Customer brand co-creation: a conceptual model
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2015-09-07
err120
errOAAI
errFrance, Cassandra; Merrilees, Bill; Miller, Dale
err分享
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An empirical study of the antecedents and consequences of brand engagement品牌参与前因后果的实证研究
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2015-06-01
err53
PREAI
errWong, Ho Yin; Merrilees, Bill
err分享
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Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2015-05-22
err26
PREAI
errCooper, Holly; Merrilees, Bill; Miller, Dale
err分享
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Restoring luxury corporate heritage brands: From crisis to ascendency
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2015-05-15
err29
PREAI
errCooper, Holly; Miller, Dale; Merrilees, Bill
err分享
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Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours
errJOURNAL OF SUSTAINABLE TOURISM
IF7.8
err2014-05-02
err256
PREAI
errMiller, Dale; Merrilees, Bill; Coghlan, Alexandra
err分享
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Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
errINTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS
IF10.8
err2013-07-05
err62
PREAI
errMiller, Dale; Merrilees, Bill; Yakimova, Raisa
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Internal branding: Franchisor leadership as a critical determinant
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-02-01
err29
PREAI
errMerrilees, Bill; Frazer, Lorelle
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Introduction: thought leadership in brand management简介: 品牌管理中的思想领导力
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-02-01
err2
PREAI
errMerrilees, Bill; Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie; Guest, Duncan
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研究方向

暂无研究方向
合作学者
合作期刊
L
Leslie de Chernatony
H 指数: 66 · 论文数: 251
S
Sharyn Rundle‐Thiele
H 指数: 51 · 论文数: 415
C
Charles Dennis
H 指数: 47 · 论文数: 252
D
Debra Grace
H 指数: 44 · 论文数: 118
P
Park Thaichon
H 指数: 40 · 论文数: 244
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