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V

Verónica Rosendo-Ríos

universidad pontificia comillas - icade

11H指数
23论文数
502被引数
收录论文 8
发表时间
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From awareness to action: the role of brand activism advertising in shaping consumers’ attitudes and prosocial intentions从认知到行动：品牌倡导广告在塑造消费者态度和亲社会意图中的作用
errInternational Journal of Advertising
IF5.9
err2026-07-10
err0
PREAI
errVeronica Rosendo-Rios; Dina Khalifa
err分享
err收藏
The impact of brand transgression on consumer choice: the role of moral identity品牌越轨行为对消费者选择的影响：道德身份的作用
errJournal of Product & Brand Management
IF0
err2025-08-26
err0
PREAI
errVeronica Rosendo-Rios; Sangeeta Trott; Paurav Shukla
err分享
err收藏
Luxury: Where Next?奢侈：何去何从？
errPsychology & Marketing
IF9.1
err2025-06-03
err0
errOAAI
errPaurav Shukla; Veronica Rosendo-Rios; David Dubois; Pierre Valette-Florence; Anastasia Stathopoulou
err分享
err收藏
When Luxury Loses Its Luster: How Democratization Affects Traditional Luxury Consumers当奢侈品失去光泽：民主化如何影响传统奢侈品消费者
errPsychology & Marketing
IF9.1
err2025-04-28
err0
PREAI
errPaurav Shukla; Veronica Rosendo-Rios
err分享
err收藏
Systematic literature review online gaming addiction among children and young adults: A framework and research agenda
errADDICTIVE BEHAVIORS
IF3.6
err2022-06-01
err54
errOAAI
errRosendo-Rios, Veronica; Trott, Sangeeta; Shukla, Paurav
err分享
err收藏
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err41
errOAAI
errShukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina
err分享
err收藏
When endorsers behave badly: consumer self-expression and negative meaning transfer当代言人表现不佳时: 消费者自我表达和负面意义转移
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-12-20
err9
errOAAI
errBreberina, Jovica; Shukla, Paurav; Rosendo-Rios, Veronica
err分享
err收藏
Market driving strategies: Beyond localization
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-12-01
err58
errOAAI
errGhauri, Pervez; Wang, Fatima; Elg, Ulf; Rosendo-Rios, Veronica
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Pierre Valette‐Florence
H 指数: 37 · 论文数: 256
P
Paurav Shukla
H 指数: 31 · 论文数: 150
U
Ulf Elg
H 指数: 28 · 论文数: 123
Α
Αναστασία Σταθοπούλου
H 指数: 12 · 论文数: 58
F
Fatima Wang
H 指数: 11 · 论文数: 34
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