Pierre Valette‐Florence - Publications, H-index & Citations

Pierre Valette‐Florence

omnes education

37H指数

256论文数

6.1K被引数

收录论文 16

发表时间

Representations of vintage consumption 复古消费的表征

Journal of Business Research

IF9.8

2025-12-19

PREAI

Pauline Tesio; Aurélie Kessous; Pierre Valette-Florence

Luxury: Where Next?奢侈：何去何从？

Psychology & Marketing

IF9.1

2025-06-03

OAAI

Paurav Shukla; Veronica Rosendo-Rios; David Dubois; Pierre Valette-Florence; Anastasia Stathopoulou

Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-02-11

PREAI

Hakimi, Mohammed; Ul Haq, Mirza Amin; Ghouri, Arsalan Mujahid; Valette-Florence, Pierre

Who hates your brand? An analysis of consumer brand hater typology

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2024-12-11

PREAI

Bayarassou, Oula; Becheur, Imene; Valette-Florence, Pierre

Gerotranscendence: an explanatory variable for the boomer generation's perception of senior models in advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2024-07-15

PREAI

Bourcier-Bequaert, Benedicte; Chevalier, Corinne; Moal, Gaelle; Valette-Florence, Pierre

The facets of consumer-based food label equity: Measurement, structure and managerial relevance

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-03-01

PREAI

Coderre, Francois; Sirieix, Lucie; Valette-Florence, Pierre

Assessing levers of guilt in luxury consumption: an international perspective 评估奢侈品消费中的罪恶感杠杆: 国际视角

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2021-06-10

PREAI

Kapferer, Jean-Noel; Valette-Florence, Pierre

Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

SPORT MANAGEMENT REVIEW

IF3.8

2021-02-03

PREAI

Bouzdine-Chameeva, Tatiana; Ferrand, Alain; Valette-Florence, Pierre; Chanavat, Nicolas

Fight or flight: coping responses to brand hate

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-12-22

PREAI

Bayarassou, Oula; Becheur, Imene; Valette-Florence, Pierre

Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2020-04-03

PREAI

Kaswengi, Joseph; Diallo, Mbaye Fall; Akrout, Houcine; Valette-Florence, Pierre

Brand heritage as a temporal perception: conceptualisation, measure and consequences

hospitality marketing management

IF3

2019-09-24

OAAI

Pecot, Fabien; Valette-Florence, Pierre; De Barnier, Virginie

Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands 奢侈品牌可取性与时尚资产: 消费者对奢侈品牌承诺的共同调节作用

PSYCHOLOGY & MARKETING

IF9.1

2018-09-27

PREAI

Pham, Melanie; Valette-Florence, Pierre; Vigneron, Franck

The impact of increased brand penetration on luxury desirability: a dual effect

JOURNAL OF BRAND MANAGEMENT

IF4.1

2018-01-16

PREAI

Kapferer, Jean-Noel M.; Valette-Florence, Pierre

Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable 超越稀有: 奢侈欲望的路径。奢侈品牌如何成长，但仍然令人向往

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2016-04-18

148

PREAI

Kapferer, Jean-Noel; Valette-Florence, Pierre

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-10-27

413

PREAI

Farooq, Omer; Payaud, Marielle; Merunka, Dwight; Valette-Florence, Pierre

The Intention-to-Repurchase Paradox: A Case of the Health and Fitness Industry

sport management review

IF3.5

2010-01-01

128

OAAI

Ferrand, Alain; Robinson, Leigh; Valette-Florence, Pierre

研究方向