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H

Hang T. Nguyen

michigan state university

10H指数
20论文数
489被引数
收录论文 9
发表时间
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Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis数字时代战略塑造：消费者电子口碑对企业战略重点的影响
errJournal of Interactive Marketing
IF7.8
err2025-06-12
err0
PREAI
errHang T. Nguyen; Brandon Z. Holle; Hieu V. Phan
err分享
err收藏
Antecedents and financial impacts of building brand love
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-09-01
err22
PREAI
errNguyen, Hang T.; Feng, Hui
err分享
err收藏
Violation of US regulations regarding online marketing and sale of e-cigarettes: FDA warnings and retailer responses违反美国有关在线营销和销售电子烟的法规: FDA警告和零售商回应
errTOBACCO CONTROL
IF4.7
err2020-03-02
err14
PREAI
errHang Nguyen; Dennehy, Cathi E.; Tsourounis, Candy
err分享
err收藏
Making new products go viral and succeed
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-03-01
err38
PREAI
errNguyen, Hang T.; Chaudhuri, Malika
err分享
err收藏
More Than Fit: Brand Extension Authenticity超过Fit: 品牌延伸真实性
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-18
err261
PREAI
errSpiggle, Susan; Nguyen, Hang T.; Caravella, Mary
err分享
err收藏
Original brands in competition against high quality copycats
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-05-24
err11
PREAI
errNguyen, Hang; Gunasti, Kunter
err分享
err收藏
Brand portfolio coherence: Scale development and empirical demonstration
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-03-01
err31
PREAI
errNguyen, Hang T.; Zhang, Yufei; Calantone, Roger J.
err分享
err收藏
Tournament-Based Incentives, Corporate Cash Holdings ,and the Value of Cash
errJOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS
IF2.8
err2017-08-15
err36
PREAI
errPhan, Hieu V.; Simpson, Thuy; Nguyen, Hang T.
err分享
err收藏
Cross-generational knowledge flows in edge organizations边缘组织中的跨代知识流动
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2007-10-02
err62
PREAI
errLiebowitz, Jay; Ayyavoo, Nirmala; Nguyen, Hang
err分享
err收藏

研究方向

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合作学者
合作期刊
R
Roger J. Calantone
H 指数: 85 · 论文数: 357
J
Jay Liebowitz
H 指数: 37 · 论文数: 303
H
Hieu V. Phan
H 指数: 20 · 论文数: 61
C
Candy Tsourounis
H 指数: 19 · 论文数: 67
C
Cathi Dennehy
H 指数: 18 · 论文数: 44
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