Jorge Henrique Caldeira de Oliveira

universidade de sao paulo

24H指数

111论文数

2.2K被引数

收录论文 15

发表时间

Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness 神经营销中的神经影像学: 研究传统和对方法论，伦理学和意识的关注

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2024-08-14

PREAI

Pereira, Rita de Cassia de Faria; Paro, Carlos Eduardo; Porto-Bellini, Carlo G.; Boeing, Ricardo; Giraldi, Janaina de Moura Engracia; de Oliveira, Jorge Henrique Caldeira

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

YOUNG CONSUMERS

IF5

2023-04-28

PREAI

Rocha, Patricia Ianelli; Lourencao, Marina; Teixeira, Adriano Alves; Araujo, Elton Gean; Engracia Giraldi, Janaina de Moura; Caldeira de Oliveira, Jorge Henrique

Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-12-08

PREAI

Frade, Joao Lucas Hana; de Oliveira, Jorge Henrique Caldeira; Giraldi, Janaina de Moura Engracia

Effect of emotion induction on potential consumers' visual attention in beer advertisements: a neuroscience study

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-10-28

PREAI

Damiao de Paula, Andre Luiz; Lourencao, Marina; Engracia Giraldi, Janaina de Moura; Caldeira de Oliveira, Jorge Henrique

Cost-effectiveness of stereotactic body radiotherapy versus conventional radiotherapy for the treatment of surgically ineligible stage I non-small cell lung cancer in the Brazilian public health system

LANCET REGIONAL HEALTH-AMERICAS

IF7.6

2022-10-01

OAAI

Arruda, Gustavo Viani; Lourencao, Marina; Caldeira de Oliveira, Jorge Henrique; Correa Galendi, Julia Simoes; Jacinto, Alexandre Arthur

Cost-Effectiveness of BRCA 1/2 Genetic Test and Preventive Strategies: Using Real-World Data From an Upper-Middle Income Country

FRONTIERS IN ONCOLOGY

IF3.3

2022-07-11

OAAI

Lourencao, Marina; Simoes Correa Galendi, Julia; Reis Galvao, Henrique de Campos; Antoniazzi, Augusto Perazzolo; Grasel, Rebeca Silveira; Carvalho, Andre Lopes; Mauad, Edmundo Carvalho; Oliveira, Jorge Henrique Caldeira de; Reis, Rui Manuel; Mandrik, Olena; Palmero, Edenir Inez

Advertising in streaming video: An integrative literature review and research agenda 流媒体视频中的广告: 综合文献综述和研究议程

TELECOMMUNICATIONS POLICY

IF6.4

2021-10-01

PREAI

Hana Frade, Joao Lucas; Caldeira de Oliveira, Jorge Henrique; Engracia Giraldi, Janaina de Moura

Unleashing proactive low-carbon strategies through behavioral factors in biodiversity-intensive sustainable supply chains: Mixed methodology 通过生物多样性密集型可持续供应链中的行为因素释放主动低碳战略: 混合方法

BUSINESS STRATEGY AND THE ENVIRONMENT

IF13.3

2021-03-05

OAAI

Stefanelli Oliveira, Nelson; Chiappetta Jabbour, Charbel Jose; Liboni Amui, Lara Bartocci; Caldeira de Oliveira, Jorge Henrique; Latan, Hengky; Paille, Pascal; Hingley, Martin

Destination website management: A social constructionist approach

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2021-03-01

PREAI

Kanazawa, Flavio Notomi; Lourencao, Marina; Caldeira de Oliveira, Jorge Henrique; Engracia Giraldi, Janaina de Moura

Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context

INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT

IF3.5

2020-09-21

PREAI

Freitas, Wesley Ricardo de Souza; Caldeira Oliveira, Jorge Henrique; Teixeira, Adriano Alves; Stefanelli, Nelson Oliveira

Gender differences: visual attention and attitude toward advertisements

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-08-06

OAAI

Boscolo, Juliana Cristina; Oliveira, Jorge Henrique Caldeira; Maheshwari, Vishwas; Giraldi, Janaina de Moura Engracia

Circular economy business models and operations management

JOURNAL OF CLEANER PRODUCTION

IF10

2019-10-01

185

PREAI

Jabbour, Ana Beatriz Lopes de Sousa; Rojas Luiz, Joao Victor; Luiz, Octaviano Rojas; Jabbour, Charbel Jose Chiappetta; Ndubisi, Nelson Oly; Caldeira de Oliveira, Jorge Henrique; Horneaux Junior, Flavio

The importance of quality management for the effectiveness of environmental management: evidence from companies located in Brazil

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE

IF4.8

2017-09-04

PREAI

Teixeira, Adriano Alves; Jabbour, Charbel Jose Chiappetta; Latan, Hengky; Caldeira de Oliveira, Jorge Henrique; de Souza Freitas, Wesley Ricardo; Teixeira, Talita Borges

Giving voice to the silent: a framework for understanding stakeholders' participation in socially-oriented initiatives, community-based actions and humanitarian operations projects

ANNALS OF OPERATIONS RESEARCH

IF4.5

2017-02-20

OAAI

de Camargo, Jose Alberto; Miranda Mendonca, Paulo Sergio; Caldeira de Oliveira, Jorge Henrique; Chiapetta Jabbour, Charbel Jose; Lopes de Sousa Jabbour, Ana Beatriz

Green training and green supply chain management: evidence from Brazilian firms

JOURNAL OF CLEANER PRODUCTION

IF10

2016-03-01

223

OAAI

Teixeira, Adriano Alves; Chiappetta Jabbour, Charbel Jose; Lopes de Sousa Jabbour, Ana Beatriz; Latan, Hengky; Caldeira de Oliveira, Jorge Henrique

研究方向