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L

Ludovica Cesareo

Lehigh University

11H指数
35论文数
481被引数
收录论文 5
发表时间
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Hideous but worth it: Distinctive ugliness as a signal of luxury
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-12-02
err7
PREAI
errCesareo, Ludovica; Townsend, Claudia; Pavlov, Eugene
err分享
err收藏
Managerial and organizational perspectives on online-offline integration within integrated marketing communication: toward a holistic conceptual framework
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-03-28
err8
PREAI
errVernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; Kitchen, Philip J.
err分享
err收藏
Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
errBUSINESS HORIZONS
IF7
err2019-09-01
err14
errOAAI
errChaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto
err分享
err收藏
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
errBUSINESS HORIZONS
IF7
err2015-09-01
err23
PREAI
errCesareo, Ludovica; Stoettinger, Barbara
err分享
err收藏
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2015-04-01
err142
PREAI
errHornik, Jacob; Satchi, Rinat Shaanan; Cesareo, Ludovica; Pastore, Alberto
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Philip J. Kitchen
H 指数: 44 · 论文数: 251
J
Jacob Hornik
H 指数: 24 · 论文数: 102
C
Claudia Townsend
H 指数: 21 · 论文数: 58
P
Peggy E. Chaudhry
H 指数: 21 · 论文数: 85
M
Maria Vernuccio
H 指数: 13 · 论文数: 61
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