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C
Claudia Townsend
university of miami
21
H指数
58
论文数
2.2K
被引数
0
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16
发表时间
发表时间
IF
被引数
No matter near or far: why soliciting donors via smartphones reduces inequities in funding across local and distant nonprofit organizations
无论远近:为何通过智能手机征求捐赠能够减少本地和异地非营利组织之间的资金不平等
Journal of Business Research
IF
9.8
2026-07-01
0
PRE
AI
Borenstein, Benjamin E.; Townsend, Claudia; Irmak, Caglar; Yuen, Vincentia
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Hideous but worth it: Distinctive ugliness as a signal of luxury
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2022-12-02
7
PRE
AI
Cesareo, Ludovica; Townsend, Claudia; Pavlov, Eugene
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Why the drive: The utilitarian and hedonic benefits of self-expression through consumption
CURRENT OPINION IN PSYCHOLOGY
IF
6.9
2022-08-01
12
PRE
AI
Morgan, Carter; Townsend, Claudia
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Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
展示还是说出来: 品牌熟悉度如何影响基于图像的徽标与基于文本的徽标的有效性
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2021-02-20
29
PRE
AI
Morgan, Carter; Fajardo, Tatiana M.; Townsend, Claudia
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Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
JOURNAL OF MARKETING
IF
10.4
2018-03-01
67
PRE
AI
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy
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Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2018-02-14
32
PRE
AI
Buechel, Eva C.; Townsend, Claudia
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The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2017-04-19
42
PRE
AI
Townsend, Claudia
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The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference
JOURNAL OF MARKETING RESEARCH
IF
5
2016-10-01
81
PRE
AI
Sevilla, Julio; Townsend, Claudia
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Where you say it matters: Why packages are a more believable source of product claims than advertisements
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2015-11-19
21
PRE
AI
Fajardo, Tatiana M.; Townsend, Claudia
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The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
JOURNAL OF MARKETING
IF
10.4
2015-11-01
182
PRE
AI
Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; Krishnan, R.
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Beyond Pink It and Shrink It Perceived Product Gender, Aesthetics, and Product Evaluation
PSYCHOLOGY & MARKETING
IF
9.1
2015-03-10
74
PRE
AI
van Tilburg, Miriam; Lieven, Theo; Herrmann, Andreas; Townsend, Claudia
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The Visual Preference Heuristic: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2014-02-01
229
PRE
AI
Townsend, Claudia; Kahn, Barbara E.
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Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
EXPERT SYSTEMS WITH APPLICATIONS
IF
7.5
2013-07-01
328
PRE
AI
Khushaba, Rami N.; Wise, Chelsea; Kodagoda, Sarath; Louviere, Jordan; Kahn, Barbara E.; Townsend, Claudia
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Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2012-12-01
70
PRE
AI
Townsend, Claudia; Liu, Wendy
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Self-Affirmation through the Choice of Highly Aesthetic Products
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2012-01-18
163
PRE
AI
Townsend, Claudia; Sood, Sanjay
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When and how aesthetics influences financial decisions
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2010-08-01
87
OA
AI
Townsend, Claudia; Shu, Suzanne B.
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研究方向
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合作学者
合作期刊
A
Andreas Herrmann
H 指数: 101 · 论文数: 1.3K
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
J
Jordan J. Louviere
H 指数: 95 · 论文数: 475
B
Barbara E. Kahn
H 指数: 51 · 论文数: 153
W
Wendy Liu
H 指数: 42 · 论文数: 232
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