Peter Ebbes - Publications, H-index & Citations

Peter Ebbes

University System of Ohio

15H指数

51论文数

1.6K被引数

收录论文 7

发表时间

Getting the Board on Board: Marketing Department Power and Board Interlocks

JOURNAL OF MARKETING RESEARCH

IF5

2024-10-26

PREAI

Ebbes, Peter; Germann, Frank; Grewal, Rajdeep

Gremlins in the Data: Identifying the Information Content of Research Subjects

JOURNAL OF MARKETING RESEARCH

IF5

2020-12-16

PREAI

Howell, John R.; Ebbes, Peter; Liechty, John C.

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

JOURNAL OF MARKETING RESEARCH

IF5

2017-06-01

PREAI

Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew

Sampling designs for recovering local and global characteristics of social networks

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-09-01

PREAI

Ebbes, Peter; Huang, Zan; Rangaswamy, Arvind

The Chief Marketing Officer Matters!

JOURNAL OF MARKETING

IF10.4

2015-05-01

338

OAAI

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

the academy of marketing science

IF4.9

2011-11-01

PREAI

Ebbes, Peter; Papies, Dominik; van Heerde, Harald J.

Enhancing marketing with engineering: Optimal heterogeneous markets

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2011-03-01

PREAI

Michalek, Jeremy J.; Ebbes, Peter; Adiguzel, Feray; Feinberg, Fred M.; Papalambros, Panos Y.

研究方向