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Yu Liu

Florida International University

11H指数
15论文数
478被引数
收录论文 6
发表时间
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Influencers’ Relationships with Followers: The Role of Authenticity and Self-Disclosure in Fostering Parasocial Relationships and Engagement影响者与粉丝的关系：真实性及自我表露在培养拟社会关系和用户参与中的作用
errjournal of current issues & research in advertising
IF0
err2026-05-28
err0
PREAI
errSigal Segev; Osnat Roth-Cohen; Yu Liu
err分享
err收藏
The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes非名人影响者感知真实性对社交媒体广告效果的影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-19
err0
PREAI
errRoth-Cohen, Osnat; Segev, Sigal; Liu, Yu
err分享
err收藏
Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2020-05-03
err15
PREAI
errTsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae
err分享
err收藏
Are people willing to share their political opinions on Facebook? Exploring roles of self-presentational concern in spiral of silence
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2017-11-01
err47
PREAI
errLiu, Yu; Rui, Jian Raymond; Cui, Xi
err分享
err收藏
Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non-Hispanic Whites in the United States
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2017-05-07
err23
PREAI
errLiu, Yu; Segev, Sigal
err分享
err收藏
Discussing mental illness in Chinese social media: the impact of influential sources on stigmatization and support among their followers
errHEALTH COMMUNICATION
IF2.7
err2015-09-11
err24
PREAI
errWang, Weirui; Liu, Yu
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yeunjae Lee
H 指数: 29 · 论文数: 97
W
Wan‐Hsiu Sunny Tsai
H 指数: 29 · 论文数: 77
S
Sigal Segev
H 指数: 15 · 论文数: 41
J
Jian Raymond Rui
H 指数: 15 · 论文数: 67
W
Weirui Wang
H 指数: 15 · 论文数: 51
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