Wan‐Hsiu Sunny Tsai - Publications, H-index & Citations

Wan‐Hsiu Sunny Tsai

university of miami

29H指数

77论文数

4.0K被引数

收录论文 23

发表时间

Eco-Warrior: A theory-based mobile app intervention for forming and sustaining pro-environmental habits

MOBILE MEDIA & COMMUNICATION

IF1.8

2024-08-21

PREAI

Chuan, Ching-Hua; Seelig, Michelle; Tsai, Wan-Hsiu Sunny; Tao, Weiting

EXplainable Artificial Intelligence (XAI) for facilitating recognition of algorithmic bias: An experiment from imposed users' perspectives 可解释的人工智能 (XAI) 促进算法偏见的识别: 从强加用户的角度进行的实验

TELEMATICS AND INFORMATICS

IF8.3

2024-07-01

OAAI

Chuan, Ching-Hua; Sun, Ruoyu; Tian, Shiyun; Tsai, Wan-Hsiu Sunny

Optimizing AI Social Chatbots for Relational Outcomes: The Effects of Profile Design, Communication Strategies, and Message Framing 优化AI社交聊天机器人以获得关系结果: 配置文件设计，沟通策略和消息框架的影响

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION

IF3.1

2024-02-05

OAAI

Zhou, Alvin; Tsai, Wan-Hsiu Sunny; Men, Linjuan Rita

Inclusive Advertising for a Better World

JOURNAL OF ADVERTISING

IF7

2023-10-24

OAAI

Viglia, Giampaolo; Tsai, Wan-Hsiu Sunny; Das, Gopal; Pentina, Iryna

Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-04-11

PREAI

Tian, Shiyun; Cho, Su Yeon; Jia, Xiaofeng; Sun, Ruoyu; Tsai, Wanhsiu Sunny

Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-06-03

PREAI

Wen, Taylor Jing; Chuan, Ching-Hua; Tsai, Wanhsiu Sunny; Yang, Jing

Coping with workplace racial discrimination: The role of internal communication

PUBLIC RELATIONS REVIEW

IF3.4

2021-11-01

PREAI

Li, Jo-Yun; Lee, Yeunjae; Tian, Shiyun; Tsai, Wanhsiu

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2021-11-01

PREAI

Wen, Taylor Jing; Chuan, Ching-Hua; Yang, Jing; Tsai, Wanhsiu Sunny

Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines 人类与聊天机器人: 了解情绪在疫苗健康营销传播中的作用

PSYCHOLOGY & MARKETING

IF9.1

2021-07-27

OAAI

Tsai, Wan-Hsiu Sunny; Lun, Di; Carcioppolo, Nicholas; Chuan, Ching-Hua

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-07-09

PREAI

Tian, Shiyun; Tao, Weiting; Hong, Cheng; Tsai, Wan-Hsiu Sunny

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue 聊天机器人的社交存在沟通如何增强消费者参与度: 社会互动和对话的中介作用

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-06-18

139

PREAI

Tsai, Wan-Hsiu Sunny; Liu, Yu; Chuan, Ching-Hua

Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers

INTERNET RESEARCH

IF6.8

2020-12-31

PREAI

Kitirattarkarn, Gauze Pitipon; Tao, Weiting; Tsai, Wan-Hsiu Sunny

Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea

JOURNAL OF GLOBAL MARKETING

IF4.3

2020-05-03

PREAI

Tsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae

Echo chambers and social mediators in public advocacy issue networks

PUBLIC RELATIONS REVIEW

IF3.4

2020-03-01

PREAI

Tsai, Wan-Hsiu Sunny; Tao, Weiting; Chuan, Ching-Hua; Hong, Cheng

En-Gendering Power and Empowerment in Advertising: A Content Analysis

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2019-11-19

PREAI

Tsai, Wan-Hsiu Sunny; Shata, Aya; Tian, Shiyun

Social messengers as the new frontier of organization-public engagement: A WeChat study 社交信使作为组织的新前沿 -- 公众参与: 一项微信研究

PUBLIC RELATIONS REVIEW

IF3.4

2018-09-01

PREAI

Tsai, Wan-Hsiu Sunny; Men, Rita Linjuan

Public engagement with CEOs on social media: Motivations and relational outcomes 公众与首席执行官在社交媒体上的互动: 动机和关系结果

PUBLIC RELATIONS REVIEW

IF3.4

2016-12-01

PREAI

Men, Linjuan Rita; Tsai, Wan-Hsiu Sunny

Infusing social media with humanity: Corporate character, public engagement, and relational outcomes 向社交媒体注入人性: 企业特征、公众参与和关系结果

PUBLIC RELATIONS REVIEW

IF3.4

2015-09-01

121

PREAI

Men, Linjuan Rita; Tsai, Wan-Hsiu Sunny

Social media usage and acculturation: A test with Hispanics in the US

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2015-04-01

PREAI

Li, Cong; Tsai, Wan-Hsiu Sunny

Perceived 'Hispanicness' versus 'Americanness' A study of brand ethnicity with Hispanic consumers

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Li, Cong; Tsai, Wan-Hsiu Sunny; Soruco, Gonzalo

研究方向