Brandon Reich - Publications, H-index & Citations

Brandon Reich

Portland State University

11H指数

29论文数

1.4K被引数

收录论文 14

发表时间

Homelessness-based impact hiring and consumers' contagion concerns 基于无家可归问题的冲击式招聘及消费者的传染性担忧

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2025-11-01

OAAI

Reich, Brandon J.; Shi, Wanying; Wang, Cindy Xin

Implicit Ethical Consumerism: Development and Cross-Cultural Validation of a Novel Affect-Misattribution Measure 内隐道德消费主义：一种新颖情感误归测量工具的开发与跨文化验证

Psychology & Marketing

IF9.1

2025-05-23

OAAI

Brandon J. Reich; Hong Yuan; Lamberto Zollo; Riccardo Rialti

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association

JOURNAL OF CONSUMER RESEARCH

IF6.4

2024-11-25

PREAI

Reich, Brandon J.; Hanson, Sara

Bought but never used: How and when unused utility reduces subsequent spending

PSYCHOLOGY & MARKETING

IF9.1

2023-08-12

OAAI

Koley, Shruti; Reich, Brandon

You ought to know: Why consumers think companies can foresee bad (but not good) side effects

PSYCHOLOGY & MARKETING

IF9.1

2022-10-27

PREAI

Reich, Brandon J.; Laurent, Sean M.

Understanding Side-Effect Intentionality Asymmetries: Meaning, Morality, or Attitudes and Defaults?

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN

IF2.9

2020-06-29

PREAI

Laurent, Sean M.; Reich, Brandon J.; Skorinko, Jeanine L. M.

An Appeal to Intimacy: Consumer Response to Platform-Appeal Fit on Social Media

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2020-01-30

PREAI

Reich, Brandon J.; Pittman, Matthew

Reconstructing the Side-Effect Effect: A New Way of Understanding How Moral Considerations Drive Intentionality Asymmetries

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL

IF3.5

2019-10-01

PREAI

Laurent, Sean M.; Reich, Brandon J.; Skorinko, Jeanine L. M.

Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2019-07-04

PREAI

Reich, Brandon J.; Campbell, Troy; Madrigal, Robert

Food as Ideology: Measurement and Validation of Locavorism

JOURNAL OF CONSUMER RESEARCH

IF6.4

2018-04-04

PREAI

Reich, Brandon J.; Beck, Joshua T.; Price, John

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2016-09-01

597

PREAI

Pittman, Matthew; Reich, Brandon

Green Demarketing in Advertisements: Comparing Buy Green and Buy Less Appeals in Product and Institutional Advertising Contexts

JOURNAL OF ADVERTISING

IF7

2016-08-22

PREAI

Reich, Brandon J.; Soule, Catherine A. Armstrong

Less is more: is a green demarketing strategy sustainable?

hospitality marketing management

IF3

2015-06-22

PREAI

Soule, Catherine A. Armstrong; Reich, Brandon J.

And justice for all: Revisiting the Global Belief in a Just World Scale

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2015-05-01

PREAI

Reich, Brandon; Wang, Xin

研究方向