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M

Matthew Pittman

university of tennessee knoxville

22H指数
55论文数
2.5K被引数
收录论文 15
发表时间
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Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising利用明确结论管理社交媒体广告中的认知负荷
errPSYCHOLOGY & MARKETING
IF9.1
err2026-07-28
err0
PREAI
errMatthew Pittman; Sitan Li; Bixuan Sun
err分享
err收藏
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products旅行网红应该是人类还是虚拟的？比较其对实物产品和体验型产品的效果
errInternational Journal of Advertising
IF5.9
err2025-08-25
err0
PREAI
errMatthew Pittman; Inhwa Kim
err分享
err收藏
Just for fun: an empirically based framework for advertising fun纯属娱乐：一个基于实证的广告娱乐框架
errInternational Journal of Advertising
IF5.9
err2025-06-19
err0
PREAI
errTyler Milfeld; Matthew Pittman
err分享
err收藏
Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-05-20
err1
PREAI
errMilfeld, Tyler; Pittman, Matthew; Taylor, Charles R.
err分享
err收藏
Using the FCB grid to understand privacy concerns in social media advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-08-03
err3
PREAI
errYoun, Kibum; Pittman, Matthew; Haley, Eric
err分享
err收藏
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers具有自信的可持续发展信息的Altercast框架: 主导品牌如何激励非绿色消费者
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-06-07
err8
PREAI
errMilfeld, Tyler; Pittman, Matthew
err分享
err收藏
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media
errJOURNAL OF ADVERTISING
IF7
err2022-04-05
err17
PREAI
errHaley, Eric; Pittman, Matthew
err分享
err收藏
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err104
PREAI
errPittman, Matthew; Abell, Annika
err分享
err收藏
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2021-11-01
err45
PREAI
errPittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley
err分享
err收藏
Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2021-03-25
err33
PREAI
errPittman, Matthew; Read, Glenna L.; Chen, Jie
err分享
err收藏
Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2020-03-20
err21
PREAI
errPittman, Matthew; Sheehan, Kim
err分享
err收藏
An Appeal to Intimacy: Consumer Response to Platform-Appeal Fit on Social Media
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2020-01-30
err46
PREAI
errReich, Brandon J.; Pittman, Matthew
err分享
err收藏
eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-01-06
err44
PREAI
errHong, Seoyeon; Pittman, Matthew
err分享
err收藏
Straight from the Source? Media Framing of Creative Crowd Labor and Resultant Ethical Concerns
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2017-03-06
err7
PREAI
errSheehan, Kim Bartel; Pittman, Matthew
err分享
err收藏
Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2016-09-01
err597
PREAI
errPittman, Matthew; Reich, Brandon
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Charles R. Taylor
H 指数: 62 · 论文数: 395
K
Kim Bartel Sheehan
H 指数: 33 · 论文数: 199
A
Anne Oeldorf-Hirsch
H 指数: 24 · 论文数: 62
E
Eric Haley
H 指数: 21 · 论文数: 94
J
Jie Chen
H 指数: 16 · 论文数: 80
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