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N
Nicholas Ind
University of Wisconsin System
24
H指数
108
论文数
3.1K
被引数
0
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14
发表时间
发表时间
IF
被引数
'Why Do It?' Revoicing an iconic brand for an anxious generation
为何这样做?为焦虑的一代重塑标志性品牌
Journal of Brand Management
IF
4.1
2026-02-01
0
PRE
AI
Ind, Nicholas; Eklund, Andreas Aldogan; Helmefalk, Miralem
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Past, present and future of conscientious brands
良心品牌的过去、现在与未来
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2025-11-01
1
PRE
AI
Iglesias, Oriol; Ind, Nicholas; Tjandra, Nathalia C.; Feri, Alessandro; Guzman, Francisco; Lee, Zoe
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The core attributes of conscientious brands: A stakeholder perspective
尽责品牌的核心属性:基于利益相关者的视角
Journal of Business Research
IF
9.8
2025-09-29
0
PRE
AI
Nathalia C. Tjandra; Alessandro Feri; Nicholas Ind; Oriol Iglesias; Christof Backhaus; Barbara Seegebarth
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Conscientious business-to-business organizations: Status quo and future research agenda
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2023-07-01
4
PRE
AI
Markovic, Stefan; Iglesias, Oriol; Ind, Nicholas
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How to build a conscientious corporate brand together with business partners: A case study of Unilever
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2023-02-01
16
OA
AI
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; Markovic, Stefan
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Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2021-10-30
13
PRE
AI
Kennedy, Eric; Guzman, Francisco; Ind, Nicholas
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Guest editorial
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2021-08-03
4
OA
AI
Schmidt, Holger L.; J. Ind, Nicholas; Iglesias, Oriol
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Sociopolitical activist brands
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2021-04-01
67
PRE
AI
Schmidt, Holger Joerg; Ind, Nicholas; Guzman, Francisco; Kennedy, Eric
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Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2020-09-02
70
OA
AI
Iglesias, Oriol; Ind, Nicholas
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Corporate brand identity co-creation in business-to-business contexts
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2020-02-01
80
OA
AI
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; Markovic, Stefan; Koporcic, Nikolina
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History matters: The role of history in corporate brand strategy
BUSINESS HORIZONS
IF
7
2020-01-01
20
PRE
AI
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken
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The gift of co-creation: what motivates customers to participate
共同创造的礼物: 什么激励客户参与
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2019-10-04
46
PRE
AI
Ind, Nicholas; Coates, Nick; Lerman, Katrina
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The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2017-05-29
98
PRE
AI
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan
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Building Brands Together: EMERGENCE AND OUTCOMES OF CO-CREATION
CALIFORNIA MANAGEMENT REVIEW
IF
7.3
2013-05-01
195
PRE
AI
Ind, Nicholas; Iglesias, Oriol; Schultz, Majken
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研究方向
暂无研究方向
合作学者
合作期刊
M
Majken Schultz
H 指数: 43 · 论文数: 260
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
S
Stefan Marković
H 指数: 24 · 论文数: 93
O
Oriol Iglesias
H 指数: 23 · 论文数: 62
B
Barbara Seegebarth
H 指数: 17 · 论文数: 38
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