Guest editorial2021-08-034 OA AI HHolger J. Schmidt *NNicholas Ind OOriol Iglesias DOI:10.1108/JPBM-08-2021-013原文链接原文求助分享收藏摘要 En Keyword:PERFORMING IDENTITIES PROCESSES BRAND CO-CREATION GENERATION Z MANAGEMENT EMPLOYEES CORPORATE DETERMINANTS COMMITMENT OUTCOMES SUCCESS