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O

Oriol Iglesias

universitat ramon llull

23H指数
62论文数
4.0K被引数
收录论文 25
发表时间
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Unpacking the relationship between co-creation and brand equity: A multi-study approach解构共创与品牌资产之间的关系：一项多研究方法
errEUROPEAN MANAGEMENT REVIEW
IF2.8
err2025-12-01
err0
errOAAI
errMarkovic, Stefan; Iglesias, Oriol; Torres, Anna; Rivera-Torres, Pilar; Koporcic, Nikolina
err分享
err收藏
Past, present and future of conscientious brands良心品牌的过去、现在与未来
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-11-01
err1
PREAI
errIglesias, Oriol; Ind, Nicholas; Tjandra, Nathalia C.; Feri, Alessandro; Guzman, Francisco; Lee, Zoe
err分享
err收藏
The core attributes of conscientious brands: A stakeholder perspective尽责品牌的核心属性：基于利益相关者的视角
errJournal of Business Research
IF9.8
err2025-09-29
err0
PREAI
errNathalia C. Tjandra; Alessandro Feri; Nicholas Ind; Oriol Iglesias; Christof Backhaus; Barbara Seegebarth
err分享
err收藏
Conscientious business-to-business organizations: Status quo and future research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-07-01
err4
PREAI
errMarkovic, Stefan; Iglesias, Oriol; Ind, Nicholas
err分享
err收藏
How to build a conscientious corporate brand together with business partners: A case study of Unilever
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-02-01
err16
errOAAI
errIglesias, Oriol; Mingione, Michela; Ind, Nicholas; Markovic, Stefan
err分享
err收藏
The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness
errBUSINESS & SOCIETY
IF6
err2021-10-31
err40
PREAI
errMarkovic, Stefan; Iglesias, Oriol; Qiu, Yuqian; Bagherzadeh, Mehdi
err分享
err收藏
Guest editorial
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-08-03
err4
errOAAI
errSchmidt, Holger L.; J. Ind, Nicholas; Iglesias, Oriol
err分享
err收藏
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2020-09-02
err70
errOAAI
errIglesias, Oriol; Ind, Nicholas
err分享
err收藏
Corporate brand identity co-creation in business-to-business contexts
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-02-01
err80
errOAAI
errIglesias, Oriol; Landgraf, Polina; Ind, Nicholas; Markovic, Stefan; Koporcic, Nikolina
err分享
err收藏
History matters: The role of history in corporate brand strategy
errBUSINESS HORIZONS
IF7
err2020-01-01
err20
PREAI
errIglesias, Oriol; Ind, Nicholas; Schultz, Majken
err分享
err收藏
Exploring the motivation of affect management in fostering social media engagement and related insights for branding
errINTERNET RESEARCH
IF6.8
err2019-09-27
err6
PREAI
errSaleem, Fathima Zahara; Iglesias, Oriol
err分享
err收藏
Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-03-01
err4
PREAI
errRoper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda
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How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy感官品牌体验如何影响品牌资产？考虑客户满意度、客户情感承诺和员工同理心的作用
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-03-01
err258
errOAAI
errIglesias, Oriol; Markovic, Stefan; Rialp, Josep
err分享
err收藏
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2018-09-14
err261
PREAI
errIglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; Singh, Jatinder Jit
err分享
err收藏
'Brands that do Good' (11th global brand conference), University of Bradford School of Management
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-01-18
err4
errOAAI
errRoper, Stuart; Lim, Ming; Iglesias, Oriol
err分享
err收藏
The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-05-29
err98
PREAI
errInd, Nicholas; Iglesias, Oriol; Markovic, Stefan
err分享
err收藏
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2017-02-07
err136
PREAI
errIglesias, Oriol; Markovic, Stefan; Jit Singh, Jatinder; Sierra, Vicenta
err分享
err收藏
Mapping the domain of the fragmented field of internal branding
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-03-21
err84
PREAI
errSaleem, Fathima Zahara; Iglesias, Oriol
err分享
err收藏
How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality企业服务品牌的感知伦理如何影响忠诚度和积极口碑？分析移情、情感承诺和感知质量的作用
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2015-12-14
err154
PREAI
errMarkovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; Sierra, Vicenta
err分享
err收藏
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2015-09-15
err105
PREAI
errSierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; Jit Singh, Jatinder
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
M
Ming K. Lim
H 指数: 71 · 论文数: 483
M
Majken Schultz
H 指数: 43 · 论文数: 260
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
J
Josep Rialp Criado
H 指数: 32 · 论文数: 193
P
Pilar Rivera Torres
H 指数: 28 · 论文数: 166
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